15 Questions to Ask When Hiring a Digital Marketing Consultant for Lawyers | Good2bSocial media

Does your growing business need to hire marketing help? It’s a great challenge! But it’s still a challenge. To get the best possible results, you need to be selective in choosing a digital marketing consultant for lawyers. It means asking the right questions. To help you through this process, here are 15 questions we suggest you ask digital marketing consultants for lawyers before making a hiring decision.

Questions to hire a digital marketing consultant for Lawyers

Technical and tactical expertise

These questions are about a consultant’s in-depth knowledge of digital marketing tactics. These should be applicable whether you’re talking about PPC, SEO, etc.

1. What types of (category) budgets have you managed? For example, what types of PPC budgets have you administered? Try to get an idea of ​​the different bandwidths they are comfortable with.

2. What platforms do you enjoy working on and why? A great digital marketing consultant may work on multiple tools, but they will have their favorites. This will help you see where they are competent and where they have room to grow.

3. What is your method for prioritizing projects? How do they handle multiple clients, especially with similar deadlines? Be very careful if someone seems disorganized or can’t explain a clear system for managing multiple accounts and tasks. Pay close attention to how they handle important milestones and deadlines.

4. What project or work experience are you most proud of? Here you are looking for details about their working style, the level of detail of their work, their research methods and the way they collaborate. Was their best work primarily tactical or can it be strategic?

Strategic knowledge

The right consultant will not only know how to do what you want them to do, but why. Delve deeper into the mindset of the consultant to see if they have mastered the strategic element.

5. Are you aware of industry trends? How do you stay in the loop? The digital landscape is changing every day. A digital marketing consultant must have the intention to read trends and understand platform changes. If someone says they’re “too busy” to read this document, that’s a red flag.

6. Do you enjoy working in cross-channel teams or siled scenarios? Depending on what you need from the consultant, that can tell you a lot. You need to understand their comfort with other channels, and they need to be able to talk about how the channels intersect and impact results.

7. How do you explain complex information to a client who is not so versed in digital marketing? This can help you gauge how well they understand the material, and also how much they think on their feet. You also want them to be able to explain the “why” of the answers.

8. Do you think KPIs should be the same across all channels? Why or why not? It’s a bit of a trick question, but the answer you’re looking for is “no”. Seasoned digital marketers understand that all platforms have different audiences with different intentions. Audience, funnel, reach – there are so many factors that affect how well something performs, and KPIs need to reflect the realities of each channel.

9. Have you ever developed full funnel strategies? This would be directed to a more experienced digital marketing consultant, where you will seek strategic input. The follow-up questions are: what channels were used, how were they determined, and how were results measured against planned performance?

Cultivation and adjustment

These questions are important for long-term success. No matter how good the consultant is, if they don’t fit into your team, you won’t want to work with them.

10. How would you describe your account management style? How quickly do they respond to questions and how do they delegate work?

11. Do you work better individually or as a team? Everyone works best in different scenarios, so you need to make sure your environment brings out the best in them. The “right” answer depends on your expectations of working with them.

12. How do you learn best? How well does the consultant embrace new ideas and are they open to feedback and training?

13. Have you ever had a dissatisfied customer? How did you deal with the problem? At some point, every consultant is going to deal with an unhappy client, so it’s important to see if they’ll be honest about their experience, as well as if you’re comfortable with how they solved those challenges. .

14. What are you looking for in our collaboration? You’ll work better with outsourced help if everyone’s expectations are aligned from the start. Do they hope to be more independent or collaborative? Can they be specific about what they will need from you to be successful? Make sure they’re ready to have these conversations before you select them.

15. Why are you excited about this specific job? Obviously, any consultant wants to get new clients and make a good living – but why do they want to work with you in particular? What aspects of your overall strategy are they most excited about?


Hiring a digital marketing consultant for lawyers can propel you in ways that in-house teams can’t. They can offer specialized expertise, passion in the field, and dedicated time that in-house resources may not have. However, getting on the same page is crucial early on; and finding someone who is the perfect fit for your business, both technically and culturally, makes all the difference.

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