35% of Growth to Come from North America for Marketing Consulting Market | Impact and Recovery Report | Evolving opportunities and new market possibilities after the pandemic

NEW YORK, December 10, 2021 / PRNewswire / – The Marketing consulting market the value should increase by $ 3.83 billion, growing at a CAGR of 4.75% from 2021 to 2026, according to the latest report from Technavio.

Attractive Opportunities in Marketing Consulting Market by Service and Geography – Forecast and Analysis 2022-2026

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  • Bain et Cie Inc.- The company also offers marketing consulting solutions that help transform marketing with a practical and proven combination of analytics, customer-centric data insight, and a testing and learning approach, under the Bain and company brand.

  • BearingPoint Holding BV- The company offers marketing consulting solutions that generate sustainable growth by identifying the best marketing strategy by focusing on customer needs and innovating with new value propositions and personalizing customer engagement through marketing tools. precision to maximize the ROI of the digital campaign with the help and insight of the Certified Consultants Digital Marketing platform, under the BearingPoint Holding brand.

  • Boston Consulting Group Inc.- The company delivers marketing consulting solutions by balancing go-to-market innovations with traditional sales force leverage and creating value propositions and experiences that resonate with clients, under the Boston Consulting brand. .

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One of the key factors driving the growth of the marketing consulting market is the growing need to improve the digital experience of customers. With increasing competition in the market, marketing consulting companies are under constant pressure to provide services according to changing customer demand and at affordable prices, which has encouraged organizations to improve the effectiveness of their marketing campaigns and operations by providing information to the target audience. . Marketing automation software analyzes organization-wide marketing data on the basis of facts and provides statistical alerts to companies to make investment decisions for marketing. It has become essential for organizations to effectively manage the digital customer experience to retain existing customers and attract new ones. Additionally, customers conduct extensive secondary research on the areas regarding the latest technology updates and reviews before making any purchasing decisions in the business. So, marketing consulting firms need to provide clients with a sophisticated digital experience.

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Increased risks related to data security and privacy will be a major challenge for the marketing consulting market during the forecast period. Cloud based marketing automation software is a convenient and cost effective solution to manage marketing consulting. However, organizations will only transfer their data or information to the cloud if the services are secure and reliable. The adoption of cloud-based marketing automation software is reducing control over the data center, and marketing consulting firms are becoming more dependent on cloud service providers. The risk of information leakage is also high, which could lead to misuse or manipulation of the data. Therefore, growing concerns over data security are forcing many organizations to delay adoption of cloud-based marketing automation software in marketing consulting firms. Marketing consulting firms care about security and put measures in place to prevent any breach of security, as this has a significant impact on their productivity and reputation.

Marketing Consulting Market: Segmentation Analysis

This market research report segments the marketing consulting market by service (MMICS, SDCS and others) and by geography (North America, Europe, APAC, MEA and South America).

35% of market growth will come from North America during the forecast period. The United States and Canada are the key markets for marketing consulting in North America. Market growth in this region will be faster than market growth in APAC, MEA and South America regions. The emergence of digital consulting in the marketing consulting market and the rise of globalization will facilitate the growth of the marketing consulting market in North America during the forecast period.

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Some of the main topics covered in the report include:

Market challenges

Market factors

Market trends

Supplier landscape

Scope of the Marketing Consulting Market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of 4.75%

Market growth 2022-2026

$ 3.83 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, MEA and South America

Efficient contribution to the market

North America at 35%

Main consumer countries

United States, China, Germany, United Kingdom and Canada

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC and PricewaterhouseCoopers LLP

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

About Technavio

Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable information to help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.


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Technavio (PRNewsfoto / Technavio)

Technavio (PRNewsfoto / Technavio)



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SOURCE Technavio

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