5 Development Trends to Keep Your Website Competitive in 2022 | Internet Legal Solutions Inc.
Smart law firms know they need to stay ahead of the curve when it comes to website development. Here are five trends to consider to keep your website looking professional and modern.
Custom website content
One of the fastest ways to create a powerful and unique user experience is to personalize website content. Custom website content is defined as web page content tailored to the specific needs of the user. This type of content takes into account the user’s location, demographics, interests and other factors to provide a personalized experience. For law firms looking to differentiate themselves from their competition, incorporating personalization into your website design could have a major impact.
With personalized website content, your website will remember content your visitors have interacted with in the past (like a specific practice area page) and offer them similar content that may be of interest to them (like blogs related to this area of practice.) It’s a great way to keep your visitors engaged with your website and coming back for more.
When integrating personalization, it is imperative to understand your different audiences. Who are you trying to reach with each section of your website? What needs do they have that your website can meet? Once you have a good understanding of your target audience, you can start thinking about how best to personalize your website for them.
You will also need to think about what information you want to collect from your site visitors. This will help you determine the type of customization features you need to add to your site and the next steps to take. Do you want them to learn more about a particular area of practice? Want to know more about your lawyers? Download a white paper? Are you closer to your business? Once you know who your audience is and how you want them to move around your website, you can customize content to achieve that.
Website load time, page speed, latency and smart content loading
These four website development factors are important to consider in order to keep your website running smoothly and fast. No one, including search engines, likes a slow website, so be sure to prioritize speed when developing a website for your law firm.
Your website load time is the time it takes for your web page to fully load when a visitor lands on your site. Website speed is a measure of how quickly your website responds to web requests. Website latency is the delay between when a user requests information from your website and when they receive that information. These three factors are important to consider when developing a website for law firms.
Many factors can affect your website’s load time, speed, and latency. Some of these factors include:
- The size and complexity of your web pages, including the size of files on the page, number of images, and amount of code
- The hosting environment of your website
- The number of visitors to your site
Website load time, page speed, and latency speed have been major factors in website development for quite some time now. A slow loading web page can negatively impact your search engine optimization (SEO) as well as your website’s conversion rate. In short, if your web pages take too long to load, you are likely losing potential customers.
Smart content loading is an increasingly popular website development technique that helps improve user experience by loading only the necessary content for each individual visitor. This can help improve your website speed and performance. Additionally, smart content loading can also help law firms reduce their website’s bandwidth usage and improve its performance. This can be done in several ways, such as using cookies to track user behavior and preferences or using server-side rendering to dynamically generate content.
This technique is especially important for law firms, as it can help ensure that visitors to their website see only the information most relevant to their needs. By loading only the necessary content, law firms can avoid overwhelming their website visitors with too much information and make it easier for them to find what they are looking for.
Optimized voice search
With the proliferation of digital assistants like Siri, Alexa, and Google Home, more and more people are using voice search to find the information they need online. This means it’s more important than ever to use natural language keywords and make your content easy to understand.
To make sure your law firm’s website is suitable for voice search, you’ll need to do some keyword research to find out what kind of questions people are asking about your areas of practice. Once you know what kind of questions people are asking, you can optimize your website content (blog posts, videos, practice area pages, resources) to answer those questions.
More and more people are using their phones and tablets to search for information online, hence the importance of a website optimized for voice search.
Dark mode normalization
If you want your website to be accessible to a wide range of people, you need to consider dark mode standardization. Dark mode is a color scheme that is becoming increasingly popular on websites and apps. It features a dark background with light text and can be easier on the eyes than traditional white backgrounds. Many people find it helpful to use dark mode when working in low light conditions or at night. Dark Mode can help reduce eye strain and make your content easier to read. Besides, it looks pretty cool!
Some of the benefits of dark mode include:
- Reduced eye strain
- Less exposure to blue light
- Increased battery life
If you’re considering implementing dark mode on your website, there are a few things to keep in mind. First, make sure your text is readable against the darker background. Second, consider using brighter colors for links and call-to-action buttons so they stand out, but most of the colors you use should be muted. And third, be sure to incorporate plenty of negative space (also known as white space) into your design to make the website appear less heavy or cluttered. Using dark mode helps images stand out and can also be a good time to incorporate a minimalist design.
Confidentiality and data security
The importance of privacy and data security when developing a website cannot be overstated, especially for law firms, which deal with sensitive information about their clients on a daily basis. As more businesses move their operations online, they become targets for cybercriminals. Law firms are no exception. In fact, some experts believe that law firms are actually at a higher risk of cyberattacks than other types of businesses due to the sensitive nature of the information in their possession. Some corporate clients even require law firms to document and share their website security protocols to ensure their information is protected.
Cybersecurity firm Coveware says small and medium-sized professional services companies, especially law firms and financial services firmsare the most vulnerable to ransomware attacks because they lack the necessary cybersecurity, perhaps because they believe they are too small to be targeted.
There are several ways to make sure your website is secure. Using SSL/TLS certificates to encrypt communication between your website and visitors’ browsers in one way. When you visit a website that uses SSL/TLS, your browser checks to see if the website’s certificate is valid and up-to-date. If so, the browser will create a secure connection with the server. By using SSL/TLS, you can help protect your users’ information from interception by third parties and give your website users peace of mind.
If you have a website that allows your law firm’s clients to log in with a username and password, you should consider implementing two-factor authentication. In an age of increasing data breaches, it is essential to do everything possible to protect your law firm’s website and the confidential information it may contain. Two-factor authentication adds an extra layer of protection by requiring users to verify their identity using two separate components, such as a password and a one-time code (OTC).
And it may seem obvious, but having strong passwords and controlling who has access to your law firm’s website and online databases is also essential.
Websites are constantly evolving and so are the tools we can implement to create a great user experience. By staying ahead of the game and incorporating some of these website development innovations now, you’ll differentiate yourself from your competition, be easier to find online, and delight your prospects and customers.