9Rooftops welcomes Patrick McCoy as Associate Director

9Rooftops recently welcomed Patrick McCoy as Associate Director of Social Media Production. McCoy brings more than 14 years of college athletics experience, having specialized in social media, event management, content creation and media relations. He has already proven to be a valuable addition to the agency, working to plan, develop and publish compelling social media content for several 9Rooftops clients, such as The Coca’s Honest Tea and Peace Tea brands. -Cola Company, and Sutter Home, Joel of Trinchero Family Estates. Gott and Ménage à Trois wine brands.

“Patrick has been producing memorable media for over 14 years and he has specialized in bringing this content to life from start to finish in many digital marketing campaigns,” said Sloane Kelley, VP + Social Media at 9Rooftops. “He’s an industry leader on cutting edge trends and an early innovator in technology development, so there’s no one better suited to guide our growing social media team.”

Prior to joining 9Rooftops, McCoy spent 11 years in the ASUN conference where he was the youngest member of the league’s management team. He guided the conference’s strategic communications department, expanded ASUN’s digital media presence to consistently rank in the national top 10, and helped launch new social media channels and countless promotional initiatives.

“My team and I will continue to work every day to build and sustain meaningful relationships with consumers across all social platforms,” ​​McCoy said. “9Rooftops is constantly developing culturally relevant content that pierces audiences, and I look forward to creating many new and active social communities for our customers, young and old.”

When McCoy isn’t busy developing and executing ideas for generating audience engagement on social media, he can be found playing fetch at a local park in Atlanta with his dog, Shadow, and friends. spend time planning your next road trip to a national park.

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