Americana Restaurants partners with Yum

  • Pizza Hut will provide customers and families with a reimagined brand experience centered on Americana Restaurants’ commitment to quality fresh ingredients, frictionless service and the latest digital technologies
  • Opening of the first store in Riyadh, Al Narjis district, with a grand launch scheduled for July 4, 2022
  • Americana Restaurants plans to open up to 30 additional Pizza Hut restaurants by early 2023 and approximately 100 restaurants over the next three years.
  • For the past 50 years, Americana Restaurants has delighted customers by launching and growing iconic global brands in the MENA region, including KFC, Hardee’s, Krispy Kreme, Wimpy and TGI Friday’s.

Riyadh, Saudi Arabia: Americana Restaurants, the leading restaurant platform in the MENA region, today announced the signing of a franchise agreement with Yum! Brands, the world’s largest restaurant company, to develop and operate Pizza Hut restaurants throughout the Kingdom of Saudi Arabia, excluding the city of Jeddah. With more than 54,000 restaurants in more than 155 countries and territories, Yum! Brands is widely known for operating iconic global restaurant brands such as KFC, Pizza Hut and Taco Bell.

As part of the deal, Americana Restaurants is set to relaunch the popular Pizza Hut brand in major cities and regions across the Kingdom. To fully tap the growing demand for high-quality pizza and omnichannel dining experiences in the Saudi market, Americana plans to open up to 30 Pizza Hut locations by early 2023 and approximately 100 branches over the next three coming years. Pizza Hut will also offer pizza lovers in Saudi Arabia the opportunity to try its artisan “world’s first pizzas”, which are cooked to perfection in a dome-style hot stone oven.

Commenting on the ad, Amarpal Sandhu, CEO of Americana Restaurantssaid: “Today marks a new beginning for Pizza Hut in Saudi Arabia, one of our core markets and one that continues to offer unique and exciting growth potential. We are confident that Americana Restaurants will provide customers and families with whole Kingdom a fresh, reimagined take on Pizza Hut’s world famous and iconic pizzas.Improvements to the quality of ingredients, speed of service, and an overall unparalleled pizza experience are very significant!

Our plans for KSA and Pizza Hut don’t end there. As part of our commitment to simple and frictionless experiences at Pizza Hut, we will introduce a range of innovative technology solutions that allow our customers to order on the go using our “Super-App”, QR codes and online kiosks. self-service. .”

Ewan Davenport, Pizza Hut – General Manager of YUM – Middle East, Turkey and Africacommented : “We are excited to continue our growth across Saudi Arabia, and couldn’t be more thrilled to partner with our preferred partner, Americana Restaurants, to bring Pizza Hut and our world-class pizzas to diners across Saudi Arabia. . We are confident that the partnership represents the start of an exciting growth journey for us in Saudi Arabia and we will strive to win the hearts of our customers by serving delicious pizzas, from the first branch in Riyadh, in the region. from Al Narjis, while continuing to deliver product innovation and relatable, real, light-hearted enjoyment.

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About American Restaurants

A master franchisee known for opening and scaling iconic global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme, Wimpy and TGI Friday’s, Americana Restaurants is the region’s leading restaurant platform with a diverse network of quick and full service restaurants across the Middle East. East, North Africa and Kazakhstan.

About Pizza Hut:

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM) has more restaurants worldwide than any other pizza restaurant. Founded in 1958 in Wichita, Kan., Pizza Hut operates approximately 18,000 restaurants in more than 100 countries.

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