At Digital Pratik’s ‘JorrDaar’ event, the only way to enter is an NFT ticket
About 25 km from Ahmedabad airport, hundreds of NFT collectors gathered as blue and white lights swept through Club 07’s banquet hall. But it wasn’t exactly a cheering crowd. Most people remained seated, quiet and calm. Others remained motionless, silently observing the scene. Suddenly the crowd erupted in cheers – all shouting a name in unison “Digital Pratik”. People shoot in the air, demanding to see the scene. A man stood on top of a chair, lost his balance and fell, just to rush for a better view.
At the JorrDaar NFT event, entrepreneurs and web3 evangelists discussed digital transformation in everything from art to assets. But that’s not what made the event interesting. What made it exciting was that it was the first paid NFT event in India. NFTs, whether they are basically art, music, videos, GIFs, etc., have no use in the real world.
JorrParivar by Digital Pratik claims to be the first ever community NFT project in the country consisting of 1,254 NFTs around 22 IPs with a primary focus on the practical aspects of branding, marketing and motivation. These NFT tickets were redeemed on JorrParivar’s custom Web3 platform, which generated a QR code through the blockchain. Their portal then scans it during the event before letting attendees in. What is remarkable is that the tickets for the event are not sold in INR or any other fiat currency.
Each JorrParivar NFT token has a specific description and meaning and provides metadata with on-chain media storage. Notably, these NFTs are animated animals like cheetah, dog, rabbit, etc. It’s obvious that these hand-drawn animals serve no real-world use. The principle of Digital Pratik’s approach is to create access and serve its community which it calls “Parivar” through exclusive trainings, workshops, monthly zoom calls, question-and-answer sessions, dinner meetings , etc.
These animated animal NFTs have three tiers: Bronze, Silver, and Gold. All Bronze members (people who have only purchased one NFT) have been granted access to the event. Silver members got access to an exclusive two-day stay at a lounge that included access to the event, and Gold members took part in various activities including GoKarting and more. different levels of access and activity through the smart contract attached to each investment, giving them ‘utility’ through metadata,” Pratik told indianexpress.com.
Pratiksinh Chudasma aka Digital Pratik is known for his digital marketing skills. He dropped out of engineering school three times, the first time he dropped out when his father suffered a paralytic stroke, after which he worked in the sales department of a call center. Even after spending four years in his professional career in call center work, Pratik showed no progression and that’s why he started looking for more options to earn. He understood that making money online is the best option and hence he started studying intensively during his digital marketing course. But due to lack of financial means, he was unable to pay his fees and was forced to drop out of the course in the middle. But he did not lose heart and found a job and also earned some money. He then returned to the digital marketing course. “I only had Rs 300 in my bank account. It was a difficult time for me, thanks to my friends, who helped me grow. Now Pratik does content on digital marketing, web3 and branding. Inspired by American entrepreneur Gary Vaynerchuk, Pratik has launched its own collection of tradable NFTs.
“About 350 NFT holders from across India and abroad attended the event,” said Chirag Jain, co-founder of Social Tag, a talent management and influencer marketing company. “More than 50 people had access to a luxurious suite and participated in activities such as go-karting, indoor cricket, ice hockey, etc. Facilities like swimming, tennis, virtual reality games and cinema were also completely free, including an exclusive. VIP dinner with guest speakers.
Devansh Seth, a 26-year-old student and holder of JorrParivar NFT, followed Pratik online. He believes that Pratik has become a father figure in his life. “I had no goal. But his videos were encouraging, having that voice there every day, 10 times a day, pumping out all that content all the time, reminding me, “You can do this.” Seth holds two bronze NFTs and has spent all of his savings, over Rs 17,000, to purchase these NFTs.
Another NFT holder, Vaishakh Sabu, 31, came all the way from Kerala just to get a glimpse of Pratik. He has Gold, Silver and Bronze level NFTs. He found Pratik genuine and authentic and wanted to be much closer to him, and having to have an NFT made him feel that way. “I spent about a lakh on NFTs” and “will continue to buy”. Sabu aspires to become a content creator.
It’s a dream come true for many participants. People want to meet their boss in real life. Some say they just want to hang out with him while others want to network. Netra Acharya, 22, an NFT artist, who was present at an event, skipped her college to be part of the event. “NFTs are first and foremost about communities. It doesn’t matter what art is or how creative it is. But trust in a particular content creator is the driving force. We believe in Pratik and know it can be our path to success.
Despite the regulatory uncertainty, NFT holders still seem bullish on cryptos and NFTs. Two young entrepreneurs Harshil Anand, 20, and Hiran Banerjee, 21, said, “We have become part of the community, only because we believe in Pratik. Regulation still has a long way to go. India still understands crypto and it’s here to stay. We are not here for the short term. Hiran holds 16 JorrParivar NFTs animated animals.
Interestingly, the market is down sharply, which means NFT prices have plunged to 50% of the buy price. “…That’s okay, those prices are going to skyrocket soon. This is what we call the market correction,” added Harshil.
One of the event’s sponsors, Anshul Rustaggi, founder of a mythological metaverse called “Zionverse”, believes the Pratik community is the driving force behind the event. “They like it and understand they can do big because redeemable NFTs is something that has never been introduced in India.” adding that “We wanted to do this because NFTs aren’t just a bunch of images. They have real-world utility and we’re here to deliver that.
NFT tickets are digital assets that contain your credentials for an event. By using these tickets, NFT holders can enjoy benefits such as exclusive matches and merchandise, which creates an even more immersive fan experience. It should be noted that NFT tickets provide ongoing royalties to artists, event organizers and stakeholders. It is the system that has the potential to disrupt the traditional ticketing industry by solving the inefficiencies faced by the current ticketing system.
“Paper tickets and QR codes can be forged, and this is one of the main drawbacks of the traditional ticketing system. This creates a security breach for event venues and disappointment for fans who unknowingly purchased a fake ticket. NFT ticketing solves all of this as every transaction is recorded on a blockchain ledger, event organizers and attendees can validate the authenticity of every ticket in the chain and even track ownership history. Thus, it is impossible for bad actors to tamper with a ticket,” Sanchit, technical manager of the event told indianexpress.com.