Avtar launches mentorship program for women in digital marketing

CHENNAI: Avtar The group has partnered with Google India and India’s premier business school, the Center for Executive Education at the Indian School of Business (ISB), to roll out the third edition of DigiPivot, a training program organized in digital marketingexclusively for women.
This year, a total of 120 women are expected to benefit from the training, an increase of three times that of the launch edition in 2020. The program incorporates program improvements to align with labor market expectations. This year, DigiPivot is integrating the industry’s premier partner, Hindustan Unilever Limited, to provide attendees with industry-specific information and applications and mentoring.
The 22-week virtual learning engagement will provide participants with digital marketing knowledge as well as mentorship on strategic leadership skills. Avtar, which is a diversity, equity and inclusion solutions company, will lead sessions on career intentionality, the principles of which are essential to charting sustainable careers.
Google executives will mentor the cohort, guiding them through experiential segments, including case study challenges. Participants will follow sessions on basic digital marketing skills and strategies, which will be led by seasoned ISB faculty.
“DigiPivot offers the perfect combination of technical knowledge and strategic upskilling to empower women to reinvent upskilling and reshape the nation’s growth narrative,” says Saundarya Rajeshfounder – president of the Avtar group.
Applications for DigiPivot are open until July 10. Interested candidates can register at: https://dp.myavtar.com/

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