Budget Direct Insurance renews its digital agency

Tug, a digital marketing agency, has been rebranded by Budget Direct Insurance following the launch of its Southeast Asia office. Tug was hired by Budget Direct Insurance in 2020 to manage link acquisition and competitor analysis to improve local search rankings. The agency’s scope has expanded to include content, UX and conversion rate (CRO) optimization services, content strategy, and landing page experience.

The account will be managed by Darran Hong, who was recently appointed SEO Director at Tug Singapore in July. Tug, who also has offices in Sydney, London, Toronto and Berlin, is a performance media specialist and uses a smart combination of data, media, content and technology to deliver better ROI for brands.

Willy Bilaro, Digital Manager, SEA of Budget Direct Insurance, said, “Having worked with Tug for several years, we have been impressed with the depth of his experience and strategic understanding of digital awareness and engagement with our brand. . The launch of his office in Singapore means we now have a presence on the ground that will only facilitate closer collaboration and business results and we are excited to continue our partnership.

Tug works with regional clients including Budget Direct Insurance (Singapore), Easy Compare (Thailand), Charlton Media Group (Singapore) and WWF.

Karen Soo, Managing Director of Tug Singapore, said: “Budget Direct Insurance is a leading insurance brand and one we are proud to work with. As the digital marketing landscape continues to evolve, we look forward to continuing Tug’s association to ensure we achieve their marketing goals and ROI.

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