Digital marketing – Bizim Kasa http://bizimkasa.com/ Wed, 10 Aug 2022 12:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://bizimkasa.com/wp-content/uploads/2021/06/icon-56-150x150.png Digital marketing – Bizim Kasa http://bizimkasa.com/ 32 32 Co-lab bets on brand x brand ‘collaborations’ to reduce digital clutter https://bizimkasa.com/co-lab-bets-on-brand-x-brand-collaborations-to-reduce-digital-clutter/ Wed, 10 Aug 2022 12:00:00 +0000 https://bizimkasa.com/co-lab-bets-on-brand-x-brand-collaborations-to-reduce-digital-clutter/ MINNEAPOLIS–(BUSINESS WIRE)–Fighting the mounting pressure of current market conditions, increasing digital clutter and fragmented consumer attention spans, Colaboratory emerged from Indianapolis-based venture capital studio High Alpha to power the next generation of brand x brand collaborations and partnerships, also known as “collaborations”. The company launches today and is led by Twin Cities-based Scott Moore, former […]]]>

MINNEAPOLIS–(BUSINESS WIRE)–Fighting the mounting pressure of current market conditions, increasing digital clutter and fragmented consumer attention spans, Colaboratory emerged from Indianapolis-based venture capital studio High Alpha to power the next generation of brand x brand collaborations and partnerships, also known as “collaborations”.

The company launches today and is led by Twin Cities-based Scott Moore, former director of marketing at Best Buy, Augeo and Wynn Resorts. Moore brings 30 years of relevant marketing experience, including executing partnerships with brands ranging from McDonalds to Google to Beats. Co-founder and CTO Brian Bispala, a serial entrepreneur who co-founded SaaS company Code42, teams up with Moore.

The company’s launch comes as collaborations hit the mainstream with recent notable examples like Adidas x Gucci, Lego x Stranger Things and Omega x Swatch.

“With today’s digital marketing, targeting consumers has never been easier. I get 100% of the messages I’m supposed to get. But they just don’t succeed,” Moore said. “Consumers react to the collaboration of their favorite brands because the ideas and products are unexpected. Collaborations are inherently engaging, radically different, and result in outsized returns. Our platform is designed to make these collaborations more strategic, efficient and easier to execute. »

Colaboratory is the first digital platform to help future employees identify, validate and execute brand x brand partnerships by combining data and software with services. Features include partnership matching, activation tools, optimization and reporting.

“There is a significant gap between consumers’ desire for brands to work together in new and creative ways and the technology needed to drive these innovative and inspiring brand collaborations,” said Scott Dorsey, Managing Partner of High Alpha. “We believe there is a huge opportunity here to deliver tremendous value to brands and establish a real system of record for brand collaborations and partnerships.”

Colaboratory’s early customers include corporate brands such as Fanatics, Great Clips and Northern Tool as well as boutique brands like graphic clothing designer Vardagen and Roq Innovation, whose product Headlightz has been named one of the “Things favorites” from Oprah over the last vacation.

“We all know we should be doing more collaborations, but as it stands, a lot of that is down to instinct, guesswork, and exhaustion,” said Lisa Hake, vice president of communications. marketing at Great Clips. “Colaboratory gives us a huge opportunity to increase the speed of our collaborations and make them strategic imperatives.”

To learn more about Colaboratory, visit colaboratory.io.

About Colaboratory

Colaboratory is a brand x brand collaboration platform that builds the smartest, most effective co-branded partnerships through data, science and software. Brands like Fanatics, Great Clips and Big Brother Big Sisters of America use Colaboratory to design, activate and optimize strategic partnerships that unlock tremendous growth.

About High Alpha

Indianapolis-based High Alpha is a leading venture capital studio that designs, launches, and grows next-generation B2B SaaS businesses. The High Alpha portfolio includes leading cloud companies Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Lessonly, LogicGate, MetaCX, Socio and more. For more information, visit highalpha.com or follow us on Twitter @high alpha.

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Sinclair Announces Expansion of Digital Leadership Team https://bizimkasa.com/sinclair-announces-expansion-of-digital-leadership-team/ Mon, 08 Aug 2022 12:30:00 +0000 https://bizimkasa.com/sinclair-announces-expansion-of-digital-leadership-team/ BALTIMORE–(BUSINESS WIRE)–Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced an expansion of the company’s digital leadership team with the creation of two new positions. Richard Cooke was named vice president, audio programming and Lou Ferrara was elevated to vice president, data and consumer strategy. Both positions will report to Kevin Cotlove, EVP and Chief Digital […]]]>

BALTIMORE–(BUSINESS WIRE)–Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced an expansion of the company’s digital leadership team with the creation of two new positions. Richard Cooke was named vice president, audio programming and Lou Ferrara was elevated to vice president, data and consumer strategy. Both positions will report to Kevin Cotlove, EVP and Chief Digital Officer.

“Lou and Richard bring a wealth of experience in content development and user engagement to the business, and we are delighted to have them in new roles supporting Sinclair’s continued focus on digital audience and growth. revenue,” Cotlove said. “Their work will be a key part of expanding consented first-party data into our digital ecosystem and delivering new kinds of storytelling to our users.”

As vice president of audio programming for Sinclair, Cooke will focus on growing the company’s news and sports businesses in podcasts, audio device platforms and other areas of the audio distribution. Cooke joins Sinclair from podcast studio Cadence13, where he was vice president of programming and development. At Cadence13, he oversaw the launch and growth of dozens of podcasts across a variety of content categories, winning multiple Streamy and Webby awards. He developed the lineup alongside a large group of talent, including Tom Brady, Doc Rivers, CJ McCollum, David Spade and Emma Chamberlain. Prior to his time at Cadence13, Cooke started the podcast division at FOX Sports, managing podcast production, sales and growth strategies for the company. He also worked as a producer at ESPN across radio, television and digital. Cooke holds a Bachelor of Arts in Mass Communications and Media Studies from the University of Connecticut.

“I couldn’t be more excited to join the Sinclair family to help guide our audio strategy. Sinclair has a long history of delivering premium content across a variety of verticals. I look forward to using audio and podcasting, one of the fastest growing content mediums, to continue to expand our offerings to our audience,” Cooke said.

As Vice President, Consumer Data and Strategy, Ferrara will now oversee the company’s consumer data platforms, enabling new personalized services for Sinclair’s digital audience and fueling marketing and sales capabilities. stretches. Ferrara, who joined Sinclair in 2018, previously managed Sinclair’s email and newsletter business and operations. Prior to his tenure at Sinclair, he served as chief content officer at Bankrate.com, during the brand’s turnaround and subsequent sale to digital marketing firm Red Ventures. He also spent ten years at The Associated Press, where as vice president he oversaw a wide range of digital transformation and content areas of the news agency. Ferrara holds a Bachelor of Science in Journalism from the University of Maryland.

“I’m excited to take on this role as data becomes more critical to businesses and consumers,” Ferrara said. “Sinclair is always innovating in media and I look forward to doing so with consented consumer data across the company.”

About Sinclair Broadcast Group, Inc.

Sinclair Broadcast Group, Inc. is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets; owns several national networks, including Tennis Channel and Stadium; has TV stations affiliated with all major broadcast networks owns and/or operates 21 regional sports network brands. Sinclair’s content is distributed through multiple platforms, including live multi-channel video program distributors and digital and streaming platforms NewsON and STIRR. The Company regularly uses its website as a key source of information about the Company, which can be accessed at www.sbgi.net.

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TikTok’s data privacy issues require a social media plan https://bizimkasa.com/tiktoks-data-privacy-issues-require-a-social-media-plan/ Thu, 04 Aug 2022 19:13:54 +0000 https://bizimkasa.com/tiktoks-data-privacy-issues-require-a-social-media-plan/ The questions U.S. lawmakers have about TikTok’s data privacy practices may cause companies to reconsider how their businesses operate on the platform. TikTok has over a billion users, a 45% increase from its 689 million users in 2020, according to Statista. Businesses are increasingly joining the popular social media platform to reach new, younger […]]]>

The questions U.S. lawmakers have about TikTok’s data privacy practices may cause companies to reconsider how their businesses operate on the platform.

TikTok has over a billion users, a 45% increase from its 689 million users in 2020, according to Statista. Businesses are increasingly joining the popular social media platform to reach new, younger audiences.

“Organizations are turning to popular social media apps like TikTok for advertising,” said Demetrice Rogers, assistant professor at Tulane University School of Professional Advancement.

Yet TikTok, owned by Beijing-based ByteDance, has come under fire in Congress for its questionable data collection practices. Despite repeated assurances during the hearings that TikTok does not collect or share US user data with China, audio leaks from internal TikTok meetings revealed that China-based ByteDance employees routinely access US data. .

In July, members of the Senate Intelligence Committee asked Federal Trade Commission Chair Lina Khan to investigate TikTok for allowing Chinese employees to access U.S. user data. Meanwhile, Republican lawmakers from the House Oversight and Energy and Commerce Committees sent a letter to TikTok CEO Shou Zi Chew requesting documents and communications demonstrating the relationship between TikTok and ByteDance, as well as their data sharing, access and storage practices.

While it is true that ByteDance shares US customer data with the Chinese government, “not only did TikTok misrepresent or provide false testimony about its data management and security practices, but it also endangered the security and privacy of millions of American citizens,” the committee wrote.

In light of the data privacy concerns raised at TikTok, experts are warning companies to think carefully about their social media strategy before connecting to platforms that may affect data privacy.

Prepare a social media strategy

Before joining a social media platform, Tulane University’s Rogers said a company should consider potential privacy issues when advertising on a platform like TikTok and “fully understand the privacy policy.” ‘use of data from TikTok’.

“While the organization might thrive using the platform for advertising, consumers might view the business negatively based on their use of personalized ads,” he said.

A company’s use of social media, including social media marketing, should be part of its overall digital and data innovation strategies, according to Dominque Shelton Leipzig, partner at Mayer Brown and member of the cybersecurity practice. and data privacy. She is also responsible for global data innovation and ad tech privacy and data management.

It is essential that business leaders include digital marketing in their oversight role.

Dominique Shelton LeipzigPartner, Cybersecurity and Data Privacy Practice Member, Mayer Brown

Shelton Leipzig said some questions executives and directors might ask chief marketing officers in general about using social media include: “Are we communicating brand, value and trust?”, “Our efforts will demonstrate- responsible data management? and “Have we checked the types of ads that may appear next to the context we post?”

“It’s critical for business leaders to include digital marketing in their oversight role,” she said. “The type of things that business leaders need to consider when it comes to using platforms is how the company’s digital footprint matches up with its overall reputation for responsible data stewardship. and trust.”

Makenzie Holland is a news writer covering big tech and federal regulation. Before joining TechTarget, she was a generalist journalist for the Wilmington StarNews and crime and education reporter Wabash Plain Dealer.

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Muhammad Ahmad is the quintessential social media marketing guru who helps businesses maximize ROI with tailored digital marketing solutions https://bizimkasa.com/muhammad-ahmad-is-the-quintessential-social-media-marketing-guru-who-helps-businesses-maximize-roi-with-tailored-digital-marketing-solutions/ Wed, 03 Aug 2022 00:17:18 +0000 https://bizimkasa.com/muhammad-ahmad-is-the-quintessential-social-media-marketing-guru-who-helps-businesses-maximize-roi-with-tailored-digital-marketing-solutions/ The depth of digital solutions offered by Muhammad Ahmad, Chief Executive Officer (CEO) and Founder of Mega Promocial, coupled with the remarkable blend of quality and affordability, has helped to increase its popularity among customers. Mohammad Ahmada high-end entrepreneur and social media marketing guru is exceptionally exclusive to everyday digital marketing. His journey as an […]]]>

The depth of digital solutions offered by Muhammad Ahmad, Chief Executive Officer (CEO) and Founder of Mega Promocial, coupled with the remarkable blend of quality and affordability, has helped to increase its popularity among customers.

Mohammad Ahmada high-end entrepreneur and social media marketing guru is exceptionally exclusive to everyday digital marketing. His journey as an entrepreneur and digital marketer may be much shorter than other more experienced digital marketers, and yet he has toasted highs, had heartbreaking lows, and come out the other side with Mega Promocial, a renowned full-service digital marketing agency. that helps companies maximize their return on investment.

Social networks like Facebook, Twitter, and Instagram help businesses grow their online presence while serving as an inexpensive, if not free, marketing tool. Unfortunately, a number of businesses and individuals have failed to maximize the great features and benefits of social media marketing. Although there are a number of online influencers and digital marketing experts in the world, many of them fall short of customer requirements for accessibility and quality. This illustrates why Mohammad Ahmadis famous in social media marketing is on the rise worldwide.

Mohammad Ahmad, the CEO and Founder of Mega Promocial has managed to establish himself as a household name in the digital marketing space. By helping his clients, including businesses and individuals, grow their social media presence, Muhammad has become one of the most respected digital marketing professionals in Pakistan and beyond.

As an experienced social media marketing consultant, Mohammad Ahmad has worked with many people and brands and has a proven track record of helping clients gain followers on social media platforms like Facebook, Instagram, and YouTube in relatively less time. His versatility is largely due to his vast experience in the online media industry, with expertise in digital strategy, search engine optimization (SEO), social media marketing, email marketing mail, web design, content marketing, graphic design, market research and influencers. Marketing.

Mega Promocial, for those of you unfamiliar with the company, has been named one of the most creative digital marketing agencies in Pakistan by many brands. The company offers services such as SEO, social media marketing, email marketing, content marketing, and web development and design. Mega Promocial, soon after its inception, has already successfully helped brands and businesses build and grow their online presence, as well as create bespoke digital marketing strategies that generate traffic and leads.

Mohammad Ahmad, CEO and Founder of Mega Promocial, being the right digital marketer can help you reach your target audience, drive engagement and build trust. What is unique about him is that he does not follow any advertising style but rather prepares a tailor-made solution. That’s why it’s important to only work with a quintessential digital marketing icon like Mohammad Ahmad whose vision aligns with your brand and business.

You can contact Mohammad Ahmad on his social media platforms below:

Facebook: https://www.facebook.com/muhammadahmadofficial58/

Instagram: https://www.instagram.com/maofficial58/

Twitter: https://twitter.com/maofficial58

LinkedIn: https://www.linkedin.com/in/muhammadahmadofficial58/

Media Contact
Company Name: Mega Promo 1
Contact person: Mohammad Ahmad
E-mail: Send an email
Call: +923357035776
Town: Haroonabad
State: Punjab
Country: Pakistan
Website: www.megapromocial.com

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The Short Shorts Film Festival & Asia Presents The only branded film festival in Japan https://bizimkasa.com/the-short-shorts-film-festival-asia-presents-the-only-branded-film-festival-in-japan/ Mon, 01 Aug 2022 12:08:00 +0000 https://bizimkasa.com/the-short-shorts-film-festival-asia-presents-the-only-branded-film-festival-in-japan/ The 8the branded shorts – Now open for submissions Highlighted by new HR competition supported by Indeed for short films from the point of view of human resources as well as bothn/a Deloitte Digital Award which combines the “digital” and “human” themes to describe the future of the digital world in business and society SHIBYA, […]]]>

The 8the branded shorts – Now open for submissions

Highlighted by new HR competition supported by Indeed for short films from the point of view of human resources as well as bothn/a Deloitte Digital Award which combines the “digital” and “human” themes to describe the future of the digital world in business and society

SHIBYA, Japan, August 1, 2022 /PRNewswire/ — Start monday august 1ststbranded shorts, from Japan only international branded film competition, will begin accepting applications for the 2023 Short Film Festival and Asiaone of from Asia largest international short film festivals and accredited by the Academy Awards.

URL http://brandedshorts.jp/en/entry2023/

Branded Shorts, created by the festival in 2016, is a new type of communication by companies and organizations that transcends the boundaries of “advertising” and aims to communicate their social values ​​(services, products and experiences) to consumers, as a form of “cinematic communication”. The festival defines brand films as films selected and having eight perspectives; inevitability, ability to change perceptions, ability to share, power of message, audience retention, originality, timelessness and post-viewing retention.

During the submission period, we will announce a shortlist that will lead to the final nomination. We will bring together jurors from various advertising and film industries for the 2023 film festival, and the best selection of branded films will be awarded “Branded Shorts of the Year”.

The Indeed-supported HR category, newly created this year, appeals to Branded Movies from an HR and recruiting perspective. The Deloitte Digital Award will be given to the best film among all nominated entries on the theme of “Fusion of digital and humanity” which emphasize “Purpose” (meaning of existence), “New” (novelty ), “Design”, “Human Experience” (value of the human experience) and “Engagement” (affection).

Additionally, for the 12th Visual Tourism Awards, we are looking for regional branded films produced by local governments and organizations.

For the Deloitte Digital Award
Declaration of Come on MiyashitaHead of Digital Marketing at Deloitte:

“We have rediscovered the potential of branded film thanks to many applicants this year.

We hope that the upcoming 2023 award will be an opportunity to create a “new” means of communication to express social and business purpose.

I can’t wait to see fantastic works.”

For HR competition supported by Indeed
Declaration of Go MizushimaMarketing Director of Indeed Japan:

“Indeed, Japan promotes ‘Owned Media Recruitment’, the concept of actively communicating a company’s mission, purpose and culture through its own media.

We have high expectations for the effectiveness of branded films as a new method of disseminating information.

We believe that a company’s attractiveness does not have to be grandiose and will resonate more with people if it is realistic. We hope you can rekindle the dormant appeal of your business and pass it on to job seekers.”

Media Contact:
Fuyumi Tanaka
0354748201
[email protected]

Short Film Festival SOURCE Committee

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Where do successful CMOs come from? https://bizimkasa.com/where-do-successful-cmos-come-from/ Thu, 28 Jul 2022 18:43:41 +0000 https://bizimkasa.com/where-do-successful-cmos-come-from/ Getty Images/iStockphoto “Because the purpose of business is to create a customer, the business enterprise has two – and only two – fundamental functions: marketing and innovation. Marketing and innovation produce results; everything else is a cost Marketing is the distinctive and unique function of business.” Peter Drucker Gartner recently noted the importance of Chief […]]]>
Concentrated multiracial business team people thinking about paperwork

Getty Images/iStockphoto

Gartner recently noted the importance of Chief Marketing Officers (CMOs) as key drivers of business growth. “As CMOs take on more responsibility and take ownership of CX, understanding the influence they have on business growth is critical to succeeding in this rapidly evolving role,” — Gartner. In some cases, the CMO is also considered more like the “Chief Customer Officer”.

Before joining Salesforce, I was both Chief Marketing Officer (CMO) and Chief Customer Officer (CCO) for Enterasys Networks. At that time I was working with Jim McLeod, director of digital experiences and creative services. MacLeod is now Vice President of Marketing at EBSCO. MacLeod is one of the most creative and talented digital marketing professionals I have ever worked with. The biggest challenge I faced as a newly appointed CMO was my education and work experience in marketing – I had none. I studied Electrical Engineering at undergraduate and graduate universities and developed my career primarily as Vice President of Engineering and Chief Customer Officer, Head of Global Customer Services prior to have the opportunity to lead global marketing as a CMO. MacLeod and the rest of the marketing team had to teach me the art and science of marketing. We accomplished a massive marketing transformation during my three-year tenure as CMO, including rebranding a $750 million public company in less than 90 days. When we finished, MacLeod and our marketing team received a Forrester Groundswell Award for our successful and highly innovative business practices.

MacLeod and I recently connected and talked about successful marketing leaders and their backgrounds. So where do successful CMOs come from? What educational and professional experiences are necessary to be a successful CMO?

The brilliant president and chief marketing officer of Salesforce, Sarah Franklin, who was recently recognized by Forbes as the sixth most influential CMO of 2022, began her career as a chemical engineer. “After 13 years at the San Francisco-based tech giant, Franklin became CMO in January 2021. Since then, the former chemical engineer has made innovation her focus — and uses her marketing clout to drive it. sees leading the platform company to prepare for his role as CMO, as it provided him with deep insight into the breadth and depth of the business,” Forbes.

route-to-cmo-infographic-v3

The road to chief marketing officer (CMO) is diverse and multifaceted

Jim McLeod

The business world has been changing on an unprecedented scale and speed. The pandemic created decentralized, digital-only business engagement models that were digital first, lasted through 2020 and continue to shape our future today permanently. Customer expectations, buying behaviors, engagement preferences and expanded channel usage have redefined existing business models and created new ones. As the world changed, so did marketing. The role of the CMO has also evolved with a greater focus on customer experience and brand loyalty. Welcome to the experience-based economy of trust. Research found that 88% of customers say a company’s experience is as important as its products or services, up from 80% in 2020. team support with holistic success of all stakeholders as guiding principles .

The Chief Marketing Officer is one of the most unique positions within the C-suite. It is a position that has historically been one of shortest average occupancy times among his peers. A key contributor to this is the rate of change within marketing. The role of the CMO has also evolved in recent years due to a more decentralized and digital approach to stakeholder engagements. Today, chief marketing officers (CMOs) must lead the organization by connecting the business, adapting and predicting market opportunities, and advancing the goal to drive overall business strategy.

Marketing is a field in constant evolution, and with it new skills necessary to conquer the public of tomorrow. CMOs need to be able to accurately predict upcoming trends that will impact their business and get other stakeholders to align with these new initiatives. Due to the ever-changing landscape, the path to becoming a CMO is different for everyone at every company. Some of today’s most innovative CMOs are marketing lifers, and others have “grown up” in disciplines outside of traditional marketing roles.

In hindsight, there is often a visible path from the beginning of a person’s career to their current position. But there’s no clear path for an ever-changing position like chief marketing officer. Over the past decade, there has been an onslaught of new marketing challenges and innovations. How many leaders of tomorrow are taking on new challenges today? If you’re a CMO, please share your story with Jim and I on Twitter – we’d love to share your experiences with our marketing community.

jim macleod

Jim McLeodVice President of Marketing, Digital Experience, EBSCO Information Services

This article was co-authored by Jim McLeod, Vice President Marketing, Digital Experience for EBSCO Information Services. The beautiful infographic for ‘The Road to CMO’ was also created by MacLeod. For more than two decades, MacLeod has found the best way to get the public to take the right action. Whether on the agency side or in-house, B2B or B2C, MacLeod finds creative ways to cut through the noise, focus on the most effective message, and grab people’s attention. MacLeod publishes a weekly newsletter, Marketing Podcast Recap, where he presents the key takeaways from marketing podcasts in an easy-to-use infographic.

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Coastal Marketing Strategies Simplifies Digital Services for Greenville Businesses https://bizimkasa.com/coastal-marketing-strategies-simplifies-digital-services-for-greenville-businesses/ Tue, 26 Jul 2022 19:56:00 +0000 https://bizimkasa.com/coastal-marketing-strategies-simplifies-digital-services-for-greenville-businesses/ Coastal Marketing Strategies is a South Carolina-based web design and SEO firm that builds responsive websites and implements SEO techniques. Coastal Marketing came up with a new website design that didn’t take much from us. Blair wrote all the content, which saved May River Flooring Co a huge amount of time. Now he does our […]]]>

Coastal Marketing Strategies is a South Carolina-based web design and SEO firm that builds responsive websites and implements SEO techniques.

Coastal Marketing came up with a new website design that didn’t take much from us. Blair wrote all the content, which saved May River Flooring Co a huge amount of time. Now he does our SEO.

—Kenny Nix

GREENVILLE, SOUTH CAROLINA, USA, July 26, 2022 /EINPresswire.com/ — A solid SEO strategy and user-friendly website design are key to generating leads. A local web development company focuses on tactics to improve website rankings and generate more leads from location-based searches. A business‘ online visibility is highly dependent on implementing effective local SEO tactics. Increased traffic, leads and sales are the results of this strategy. Digital transformation has become an essential ingredient for businesses of all sizes, and provided that a well-designed website with optimized keywords is necessary for an effective online strategy, choosing a digital service provider can do all the difference. While there are plenty of options for businesses in Greenville, the one that has built a reputation for proven and tested results is Coastal Marketing Strategies, run by one of the top SEO and web development experts, Blair Witkowski.

Greenville enjoys a dynamic, business-friendly environment with corporate tax benefits, an entrepreneurial climate, and local incentives that drive business growth. It’s no coincidence that Greenville is home to many Fortune 500 companies and has a booming education, culinary, and retail industry. But this business-friendly environment can be a bit challenging for new entrants looking to tap into the market. Additionally, with e-commerce becoming the mainstay of many retailers, it can be more difficult for local businesses to effectively market their products online. This is why it becomes essential to choose a local web development and SEO company that understands South Carolina’s unique business challenges.

The successful strategy for any online business starts with designing a website that provides users with useful content and everything in place to turn visitors into customers. Many agencies today understand the specific needs and importance of having a functional website that has web design in Greenville, SC to attract local clients. These local agencies, such as Coastal Marketing Strategies, create sleek, functional, and mobile-friendly WordPress websites that improve the odds of achieving business goals. Additionally, they advise clients on how to incorporate digital marketing strategies into web design, so businesses don’t have to start all over again when expanding their business by implementing SEO strategies. and content marketing.

In the words of web developer and SEO expert Blair Witkowski: “Everything has to be measured for maximum effect when designing a website,” he says. Most of what a reader needs to know about a topic can be conveyed by looking at a website’s style and user interface (UI). A website that effectively conveys the business message through the design of the site is more likely to attract users and redirect them to the right landing pages for conversion. He further says that a well-designed website will look great on any mobile device or platform, regardless of the screen resolution or operating system of the device. Therefore, he recommends building a website with a cross-device responsive design that provides a seamless experience across tabs, smartphones, and PCs.

As most people today search online for shopping, booking hotels, reservations, etc., creating a website that is optimized for search results is a prerequisite for any Greenville business entering the the online market. An effective online marketing strategy involves choosing a list of appropriate search terms, targeting potential audiences, creating content, optimizing on-page and off-page SEO, tracking competitor keywords, and using analyzes to see the results.

Keep in mind that SEO techniques are constantly evolving as search engines like Google, Bing, and Yahoo announce new updates. So, updating the website with the latest updates becomes essential to stay relevant in the online market. Therefore, choosing an expert online marketing agency with a proven track record in SEO strategies, traffic generation, local SEO and web design can be helpful for businesses looking to increase their online sales or their presence in the list of companies. Luckily, South Carolina clients have access to some of the best SEO service providers in Greenville, SC. For example, Coastal Marketing Strategies is one of the most recommended agencies for web development and SEO, helping business owners improve their ROI with a highly functional, optimized and responsive website for the past twelve years.

“Coastal Marketing created a new website design that didn’t take much on our end. Blair wrote all the content, which saved May River Flooring Co a lot of time. Now he’s doing our SEO, and after 2 months traffic is back through the website. Highly recommend!” -Kenny Nix

About Coastal Marketing Strategies

Coastal Marketing Strategies helps businesses get exposure and grow their business with custom SEO and web design strategy. Dedicated to building partnerships with local businesses, the Blair Witkowski-led company has a great team to design and implement SEO strategies that work for any business and any budget.

Coastal Marketing Strategies
17 Cir of Tillinghast,
Bluffton, SC 29910,
United States
+18434733680

Blair Witkowski
Coastal Marketing Strategies
+1 843-473-3680
write to us here
Visit us on social media:
Facebook

Digital Marketing Tips for Entrepreneurs

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Pavani Naidu – Passionate entrepreneur and the woman behind Artisto Digital Marketing Agency https://bizimkasa.com/pavani-naidu-passionate-entrepreneur-and-the-woman-behind-artisto-digital-marketing-agency/ Sun, 24 Jul 2022 09:21:18 +0000 https://bizimkasa.com/pavani-naidu-passionate-entrepreneur-and-the-woman-behind-artisto-digital-marketing-agency/ With a rich experience of 15 years in various digital marketing verticals, Pavani Naidu specializes in branding, web design and graphic design. she had received Artisto Digital Marketing Agency with the aim of providing entrepreneurship consultancy and digital marketing consultancy and its related services to help every start-up and established business achieve their marketing and […]]]>

With a rich experience of 15 years in various digital marketing verticals, Pavani Naidu specializes in branding, web design and graphic design. she had received Artisto Digital Marketing Agency with the aim of providing entrepreneurship consultancy and digital marketing consultancy and its related services to help every start-up and established business achieve their marketing and sales goal through digital platforms.

Needless to say, marketing has been used to help businesses connect with their target audience at the right time and place ever since humans began trading. As the internet has grown and the world has gone digital, digital marketing is the only tool that can help every business reach its target customers worldwide. You can reach a much wider range of potential customers online than you ever could by advertising only locally. By using digital marketing techniques, you can reach a global audience in a cost-effective, scalable, and measurable way. With various skills, Pavani Naidu has acquired deep knowledge and learned unique techniques over the last 15 years of her career to become an expert in digital marketing.

The plethora of services provided by Pavani Naidu includeStartup consulting servicesin the field of business consulting and digital marketing with logo design, website development, marketing services and value-added sales efforts by incorporating his previous experience strategies that help any start-up to start in a good place. With a team of experienced professionals, Pavani helps businesses grow, grow and evolve in the market by onboarding top international clients and many more all over the world through their integrated digital marketing solution and to their web design services.

Pavani’s clients and their business strategies have benefited from his knowledge of a wide range of industries, which has given him the added advantage of presenting himself as his clients had hoped. The success of their clients is, in the opinion of Pavani and his team at Artisto Digital Marketing Agency, what determines their own success. This belief is backed by the results, which are evident and improving every day.

Pavani provides end-to-end digital marketing services to make all businesses of all sizes stand out from the noise and come out on top. It includes the following

  • Content Marketing
  • Social Media Optimization
  • Search Engine Optimization
  • Lead Generation
  • Advertising by e-mail
  • Internet audience analysis
  • online reputation management
  • PPC advertising
  • Web design and development

Pavani shares the secret to her success which was simply breathtaking. In the words of the Founder “Being a marketing professional with over 15 years of experience working on numerous projects and with digital marketing agencies in India and abroad, I am aware of the goals that companies need to adopt to grow and reach more customers. To this end, I leveraged the most effective marketing strategies and technologies that are popular in the digital sphere, and when I evaluated both of these, I found that really helped me deliver results to the client.”

Quality always comes first for Pavani, and she spares no effort to provide high-quality services while focusing on new and refreshing advertising strategies that can benefit customers. In order to deliver the project or service according to their commitments, they must first identify the problem, define the work and the solution, design the project needs, develop the project on time, deploy and test, and finally add a another satisfied customer. to the list. His entire team has a very good understanding of his clients’ behaviors and uses unique strategies and out-of-the-box solutions.

Pavani strives to make the technical complexity of its clients as simple as possible while helping them achieve the results they want in the most efficient way possible. Start working with Pavani Naidu today to get your business back on track with its integrated digital marketing services if you are the one struggling with business issues but not seeing any results.

You Can Connect With Digital Marketing Consultant In India 2022 – Pavaninaidu – Pavani Naidu

Visit for more – www.pavaninaidu.com

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LIV Digital Marketing Receives State of Florida Woman and Minority Owned Business Certification https://bizimkasa.com/liv-digital-marketing-receives-state-of-florida-woman-and-minority-owned-business-certification/ Fri, 22 Jul 2022 19:31:00 +0000 https://bizimkasa.com/liv-digital-marketing-receives-state-of-florida-woman-and-minority-owned-business-certification/ LIV Digital Marketing announces that it has received the State of Florida as a Woman and Minority-Owned Business Certification. CAPE CORAL, FL, USA, July 22, 2022 /EINPresswire.com/ — LIV Digital Marketing announces that it has received certification from the State of Florida as a Minority Woman-Owned Business. This certification is of great importance to the […]]]>

LIV Digital Marketing announces that it has received the State of Florida as a Woman and Minority-Owned Business Certification.

CAPE CORAL, FL, USA, July 22, 2022 /EINPresswire.com/ — LIV Digital Marketing announces that it has received certification from the State of Florida as a Minority Woman-Owned Business. This certification is of great importance to the community, especially in today’s business world.

“It’s amazing to be part of a team of people who overcome the odds and write history. I don’t know of anyone who deserves this recognition more than my employer. says account coordinator Hailey Brown. “This certification is proof that we are on the right track to achieve authentic diversity. As a Certified Woman-Owned and Minority-Owned business, we are passionate about helping our clients achieve their marketing and advertising goals. »

The federal government pays an average of about $40 billion a year to small businesses. It must, by law, spend at least 23% of its prime contract dollars on small businesses. In addition, 5% targets also exist for minority and women-owned businesses. The Office of Supplier Diversity aims to increase the number of certified Florida business enterprises – minority-owned, women-owned and veteran-owned.

Perks of Being a Florida Woman and a Minority-Owned Business

-Female, minority, and veteran-owned small businesses that are state-certified are the first tier of businesses referred to by state agencies seeking to include supplier diversity as part of their purchase orders and contract opportunities.
-Access to government grants and contracts
-Training, Management and Technical Orientation Workshops
-Listed in the Certified Business Supplier Directory

The marketing and advertising agency currently partners with small businesses and nonprofits. To learn more about LIV Digital Marketing and the services offered, visit www.LIVDigitalMarketing.com.

About LIV Digital Marketing

LIV Digital Marketing is a boutique marketing and advertising agency with over 15 years of experience in marketing and business operations. LIV’s proven team of strategists and content marketing experts provide the one-on-one attention clients deserve. The agency offers many products and services to help support a cohesive and effective marketing and advertising strategy, such as website design, search engine optimization (SEO), pay-per-click advertising ( PPC), reputation management, event marketing, creative design, social media. Media management, and much more.

If you’re looking for a dedicated agency to partner with you to create a marketing and advertising strategy that aligns with your business goals, then LIV Digital Marketing of Cape Coral, FL is your partner! Learn more by visiting LIVDigitalMarketing.com or calling 239-676-3316.

To learn more about the services offered by LIV Digital Marketing, visit their website www.LIVDigitalMarketing.com.

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Hailey Brown
LIV Digital Marketing
+1 239-676-3316
write to us here
Visit us on social media:
Facebook
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Omnichannel Retail Indonesia Marketing Director Joins Wavemaker https://bizimkasa.com/omnichannel-retail-indonesia-marketing-director-joins-wavemaker/ Thu, 21 Jul 2022 04:19:26 +0000 https://bizimkasa.com/omnichannel-retail-indonesia-marketing-director-joins-wavemaker/ Wavemaker Indonesia has appointed Alban Dudek as an eCommerce partner. Dudek (pictured) will report to Amir Suherlan, MD of Wavemaker Indonesia. He will be responsible for leading e-commerce services for all Wavemaker Indonesia clients, from brand awareness to cross-channel conversion, advancing the team to improve their e-commerce expertise and focusing on the growth area […]]]>

Wavemaker Indonesia has appointed Alban Dudek as an eCommerce partner. Dudek (pictured) will report to Amir Suherlan, MD of Wavemaker Indonesia. He will be responsible for leading e-commerce services for all Wavemaker Indonesia clients, from brand awareness to cross-channel conversion, advancing the team to improve their e-commerce expertise and focusing on the growth area of ​​customer performance.

Prior to joining Wavemaker, Dudek worked for apparel and fashion brand Omnichannel Retail Indonesia as a digital and marketing director operating under the strategic leader in e-commerce development and digital marketing. Omnichannel Retail Indonesia is the company behind the Sistersel platform as well as the Indonesian brands Sophie Martin and Brunbrun Paris. Having worked in creative design for four years in Europe, Wavemaker said Dudek’s experiences in multiple markets will positively drive businesses to be more competitive and profitable.

Dudek said the digital transformation and expansion of marketplaces, especially in Indonesia, has enabled the growth of multiple inspired brands and sellers who have seized this opportunity to grow rapidly, sometimes with a short-term view.

“The establishment of larger and well-established brands is now challenged by the growth of this new market. More than ever, agencies and marketers are now empowered to support this transformation while respecting the values ​​of the brand. “Accompanying this growth requires leadership and strong actions. And it requires creativity, constant interest in the product and eyes wide open to new technological emergencies,” he added.

Suherlan said, “We are continuously developing the agency’s capability to offer a full-service commerce solution for brands and retailers. He is a fast growing pillar within Wavemaker Indonesia. Dudek has the eagerness and a clear vision of how to build other business services not only on digital marketing but also an end-to-end solution including business strategy consultation and creative asset development.

Related Articles:
Wavemaker appoints Deveshi Chugh as APAC Managing Partner
Wavemaker APAC strengthens precision and e-commerce units with new heads
Wavemaker Indonesia names the performance of L’Oréal’s main partner

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