Digital marketing – Bizim Kasa http://bizimkasa.com/ Wed, 19 Jan 2022 09:03:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://bizimkasa.com/wp-content/uploads/2021/06/icon-56-150x150.png Digital marketing – Bizim Kasa http://bizimkasa.com/ 32 32 Chimp&z wins digital marketing mandate for MuscleXP and Man Arden, Marketing & Advertising News, ET BrandEquity https://bizimkasa.com/chimpz-wins-digital-marketing-mandate-for-musclexp-and-man-arden-marketing-advertising-news-et-brandequity/ Wed, 19 Jan 2022 08:00:00 +0000 https://bizimkasa.com/chimpz-wins-digital-marketing-mandate-for-musclexp-and-man-arden-marketing-advertising-news-et-brandequity/ Image is for representative purposes only Merge Infinity Network’s Chimp&z Inc won the digital marketing mandate for MuscleXP, a sports supplement and Man Arden, a men’s grooming and skincare brand from Emmbros Overseas Lifestyle. As part of the mandate, Chimp&z Inc will be responsible for amplifying brand communication on social media through Facebook and Instagram. […]]]>
Image is for representative purposes only

Merge Infinity Network’s Chimp&z Inc won the digital marketing mandate for MuscleXP, a sports supplement and Man Arden, a men’s grooming and skincare brand from Emmbros Overseas Lifestyle.

As part of the mandate, Chimp&z Inc will be responsible for amplifying brand communication on social media through Facebook and Instagram. Chimp&z Inc will develop social media strategies and campaigns for both brands to showcase their innovations and offerings.

Aiming to drive digital footfall, engagement and brand recall, the agency will help these two brands achieve a common goal of delivering high-quality products at affordable prices.

The mandates will be handled by the Mumbai office of the agency.

Sahil Mehta, Director of Embbros Overseas Lifestyle, said, “I have always believed that associating with good quality people always brings you the best. I am extremely excited to partner with Chimp&z Inc as I know they are the best at advancing our business digitally. I personally have ingenuity on Chimp&z Inc to amplify brand communication on social networks through Facebook and Instagram. We want to reach as many people as possible and Chimp&z Inc are the first on the market to do so! Looking forward to working with the best!

Angad Singh Manchanda, CEO and co-founder of Chimp&z Inc, said, “We are excited to work with Sahil and his vision for both brands. The game plan is to create recognizable social and digital strategies that support the brands’ key messages. Over the next few months, the team will release a series of digital and social content plans to reach brand targets that will highlight the brands and their unique selling point (USP) to the desired target groups Chimp&z Inc and Emmbros Overseas both have big ambitions, and their values ​​and shared vision will lay the groundwork for an active partnership that will produce remarkable results in the future.”

The account was won following a multi-agency pitch…

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Millennials aren’t always interested in the digital experience. This is good news for your marketing department. https://bizimkasa.com/millennials-arent-always-interested-in-the-digital-experience-this-is-good-news-for-your-marketing-department/ Mon, 17 Jan 2022 17:00:00 +0000 https://bizimkasa.com/millennials-arent-always-interested-in-the-digital-experience-this-is-good-news-for-your-marketing-department/ Opinions expressed by Contractor the contributors are theirs. It turns out that millennials’ reputation as a digital priority could be misinterpreted. And that could be a very good thing for your company’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumer power, according to Morgan Stanley. This […]]]>

Opinions expressed by Contractor the contributors are theirs.

It turns out that millennials’ reputation as a digital priority could be misinterpreted. And that could be a very good thing for your company’s marketing department.

As a generational cohort, the majority of millennials are at the height of their consumer power, according to Morgan Stanley. This makes it a natural target for advertising campaigns. Still, the best way to grab a millennial’s attention isn’t necessarily through emails or text messages. Instead, it could be via an old-fashioned delivered greeting card.

The Power of Direct Mail on Millennials

Why use greeting cards as part of your millennial-focused marketing campaigns? The company hasn’t lost its passion for sending sentimental warmth and goodwill in bright, cheerful envelopes. Each year, consumers buy more than 6 billion cards. Millennials spend more on these cards than any other generation, including baby boomers. In other words, they disconnect when the moment matters.

Related: 3 surefire ways to attract millennial customers

This is essential information, especially if you want to make sure your business survives to celebrate its 10th year in business. Only 30% of startups can hope to reach this milestone. Therefore, if you want to reverse the trend, you need to consider your marketing materials. Granted, you’ll still want to focus on digital strategies. However, it is worth testing the waters of greeting cards.

One of the most appealing benefits of integrating offline marketing into your online practices is that physical mailboxes are far less cluttered than their digital counterparts. According to the United States Postal Service, the average household receives 454 pieces of mail per year. In contrast, Tech Jury research suggests that most consumers can expect 120 emails to arrive in their inbox daily. In other words, the odds of someone opening an unsolicited card are much higher than the odds of the same person scanning an email.

However, greeting cards don’t just cut through the marketing noise. They also strengthen your relationship with customers. By their very nature, greeting cards tend to be exchanged between relatives and friends. When your business sends a personalized card in the mail, you are establishing a different relationship with the buyer. For example, you can remember a customer’s birthday with your organization with a card or postcards around the holiday season.

Here’s the bottom line: Millennials are incredibly open to direct mail. Therefore, you are able to grow your business by adopting greeting card marketing. Here are some suggestions for getting started.

Have a good understanding of your brand.

Done right, direct mail card marketing becomes an extension of your brand personality. Of course, you need to know what your business is about to make every post count. Otherwise, your creativity will not connect with the customer. For example, some brands are more serious than others. Sending a silly direct mail might not make sense to a stoic brand.

Related: 3 direct mail methods to target your best prospects

Wondering how to define the character of your brand? Check out other companies that have positioned themselves successfully, like Airbnb. The tourism industry leader embodies the spirit of freedom and exploration. From unique experiences to inspiring guest and host stories, Airbnb’s content sums up its carefully crafted image. By knowing the very essence of your “why,” you can forge similar emotional connections with your millennial direct mail recipients.

Set your customers’ favorite tone.

Want Gen Y loyalty? Adopt a customer-centric attitude towards direct mail advertising and avoid embellishing your image. Eighty-four percent of Millennials said they prefer brands that demonstrate authenticity. When you send out a direct mail, you’ll want to reflect not only your brand strengths, but also what your Millennial base deserves to hear and know.

Patagonia excels in direct and customer-focused marketing. The company has never hesitated to commit to sustainable development. Yet its marketing remains humble and ambitious. Patagonia once warned shoppers not to buy a product it was selling. Why? The manufacturing process of the product has had an unhealthy impact on the earth. In other words, Patagonia has been focused on building trust with consumers by being honest with them in the language they need to hear. It’s a bold trademark move that you can replicate.

Count on direct mail to stimulate digital exchanges.

Direct mail may seem like an isolated offline silo, but it can be integrated into a solid digital marketing plan. How can you make the offline-online relationship as seamless as possible? Use technology to personalize everything from the greeting card copy to the landing page. It is now possible to explore in terms of placing customers in micro-targeted “audience buckets” and create creatives specifically for each segment. That’s what Thinx did with its mailings that contained specific calls to action for multiple members of a given household.

Related: How dynamic QR codes have become an essential tool for all businesses

Another possibility would be to include a QR code on a small insert in a millennial customer’s greeting card. The customer can use a smartphone to scan the QR code and go to a landing page. Once on the landing page, the customer may be prompted for further actions.

Measure your direct mail to shape its future cadence.

Currently, Valassis suggests that around 7 in 10 buyers revisit direct mail ads. Why? They know that direct mail content tends to tout big sales and special discounts, especially from local businesses. These are interesting numbers, but they won’t make any difference if you don’t have measurement methods in place.

Measuring the impact of your greeting card marketing doesn’t have to be complicated. If you send millennial consumers to a website or survey, you can gauge how many people are accepting your offer. On the other hand, if your direct mail campaign revolves around brand awareness, you might want to see if you have a corresponding increase in social media followers or usage of corporate hashtags. Just be sure to put metrics in place to find out what works.

Building relationships with millennial consumers doesn’t always mean meeting them in a virtual space. Sometimes the best way to turn them from mere shoppers into world-class cheerleaders is to send an unexpected hello through their physical mailbox.

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Salesforce Powers the Future of Commerce with New Innovations and Partnerships https://bizimkasa.com/salesforce-powers-the-future-of-commerce-with-new-innovations-and-partnerships/ Sun, 16 Jan 2022 00:00:00 +0000 https://bizimkasa.com/salesforce-powers-the-future-of-commerce-with-new-innovations-and-partnerships/ selling power, [NYSE: CRM], the global leader in CRM, today announced a series of innovations and partnerships to power the future of commerce, enabling businesses to modernize their systems, develop more flexible digital strategies and connect with their customers. wherever they are. (Photo: Salesforce) READ ALSO: IBM and Salesforce form AI partnership “Consumers today expect […]]]>

selling power, [NYSE: CRM], the global leader in CRM, today announced a series of innovations and partnerships to power the future of commerce, enabling businesses to modernize their systems, develop more flexible digital strategies and connect with their customers. wherever they are.

(Photo: Salesforce)

READ ALSO: IBM and Salesforce form AI partnership

“Consumers today expect retailers to offer their products anytime, anywhere, and this is transforming the shopping experience,” said Lidiane Jones, EVP & GM, Salesforce Digital Experiences. “With 25% of purchases expected to take place beyond a retailer or brand’s website, app or physical store by next year, businesses need to quickly adapt and embrace emerging channels to provide their customers with more purchasing options and greater flexibility.”

These new innovations and partnerships combine the power and flexibility of the Salesforce platform with a broad ecosystem, so retailers can create fast, connected, and highly personalized shopping experiences. Today’s announcements include:

New integrations that future-proof the shopping experience through flexible innovation:

With the proliferation of new channels, retailers must adapt quickly to meet customers where and how they want to shop. With Salesforce, retailers can create shopping experiences that best meet customer needs and expectations, today and tomorrow. Integrations announced today include:

  • PayPal at checkout for Salesforce Payments: By adding PayPal to their payment experience with a simple click-based setup, brands using Salesforce Payments now have even more options to reduce payment friction and drive sales.
  • Salesforce Commerce for B2B Wholesale: Built on Commerce Cloud by ISV partner XCentium, this digital portal for wholesale apparel and fashion businesses supports pre-season ordering, in-season replenishment, and fully automated interactions between freelancer teams. service and sales.

Digital intelligence delivers personalized marketing and sales experiences:

In a world without cookies, digital professionals need intelligence in their data to personalize experiences and optimize business growth. New features in Datorama and Tableau help businesses connect and visualize data from their cross-channel marketing campaigns with customer order data from Salesforce Commerce Cloud and Amazon, providing real-time insights and analytics that optimize relationships, ROI and revenue.

Salesforce Social Commerce for China with Alibaba:

First announced in September and now generally available, this platform supports e-commerce on China-specific channels, including social media and .CN websites. Salesforce Social Commerce, hosted by Alibaba Cloud, provides retailers with the tools they need to evolve with China’s ever-growing commerce ecosystem and easily integrates with digital commerce systems such as Tableau, DingTalk, ERP from the retailer, WHO, etc.

Salesforce customers deliver dynamic commerce experiences:

“Our relationship with Salesforce has been instrumental in our digital transformation strategy. Build-A-Bear is a high-engagement brand, and we believe in delivering personalized and interactive experiences to our buyers across all channels,” said Ed Poppe, vice president of CRM. and performance marketing at Build-A-Bear. “With Datorama, we are able to gain actionable insights into all of our marketing activities and effectively connect it to customer purchases in Commerce Cloud. With these two complementary solutions, we have the digital intelligence to optimize customer experiences. .”

“Claire’s is committed to making interactions seamless, consistent and personalized for our digital and in-person shoppers,” said Jan Steck, senior vice president of global e-commerce and digital marketing at Claire’s. “With the launch of our new order management system, online shopping, in-store pickup and click-through offers tracking and same-day pickup powered by Salesforce, we continue to deliver streamlined omnichannel customer experiences that s ‘align with Claire’s vision and meet buyer expectations.”

More information:

  • Learn more about the future of commerce here.
  • PayPal at checkout for Salesforce Payments will be generally available in February 2022.
  • Salesforce Commerce for B2B wholesale will be generally available in January 2022.
  • Learn more about Salesforce Social Commerce here.
  • To learn more about the Amazon seller, go here.
  • The Datorama connector for the Salesforce OMS order management system is generally available today.
  • Datorama Amazon Seller Central and Amazon Vendor Central connectors are generally available today.
  • Datorama’s e-commerce data model is generally available today.
  • Tableau Connector for Commerce Cloud is generally available today.

RELATED ARTICLE: Salesforce data reveals record $62 billion in digital sales in Cyber ​​Week 2021 in the US

ⓒ 2021 TECHTIMES.com All rights reserved. Do not reproduce without permission.

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6 Marketing Mistakes Self-Storage Operators Make https://bizimkasa.com/6-marketing-mistakes-self-storage-operators-make/ Fri, 14 Jan 2022 07:04:22 +0000 https://bizimkasa.com/6-marketing-mistakes-self-storage-operators-make/ Digital marketing is constantly evolving, and if you want to succeed, you need to keep up. Too often, however, self-storage operators rely on outdated methods or don’t know how to introduce a new approach. The following highlights six common marketing mistakes made in this industry and how to avoid or correct them. Loss of concentration […]]]>

Digital marketing is constantly evolving, and if you want to succeed, you need to keep up. Too often, however, self-storage operators rely on outdated methods or don’t know how to introduce a new approach. The following highlights six common marketing mistakes made in this industry and how to avoid or correct them.

Loss of concentration

Most self-storage operators know the best places to start their online marketing efforts (website, Google, social media), but how many “channels” should you ultimately use and how much should you use? you get involved? The answer depends entirely on your customers. Who are they? Where are they looking? How do they make decisions? You can create an Instagram account if you’re trying to reach a group of college students, but you probably don’t need one if you have a rural settlement with an older population. DDon’t get lost in options and trends and don’t lose your focus.

Solution: Identify the marketing strategies that get the most traction and make sense for your business and your market. Get those digital touchpoints in pristine condition before moving on to less-trafficked ones. If you have a small operation, it may make sense to focus on just a few channels, while larger brands may warrant a deeper dive. Whatever you decide to use for marketing, do it well and consistently. It’s better to have a few well-executed strategies than too many sloppy ones.

Not optimizing Google My Business

We talk a lot about Google, and there’s a reason: 92% of all online searches are done there. This is where most people start any shopping or research process.

The top organic (non-paying) results of a Google search aren’t websites, they’re Google My Business (GMB) listings. Before learning anything else about your self-storage facility, a potential customer will likely see your GMB. Does it show good photos? Comments? Office hours and business information? Otherwise, researchers will just miss it. If so, they will click through to your website.

Not only is your GMB listing a great result, but it’s also free. It’s true! To free! It’s one of your most valuable online tools.

Solution: Make sure your GMB listing is updated and active. At a minimum, include clear photos of your business and prioritize reviews all when someone moves in. Once you’re cruising, learn to post updates more regularly, as Google rewards active listings.

Not understanding the customer journey

The longer you work in self-storage, the easier it is to lose touch with your customer experience. But turning prospects into tenants means understanding the path they take to find you and making sure you make a good impression every step of the way. Every interaction with your brand is a chance to win or lose a customer. It should be easy to find and rent in your home.

Solution: Walk around Google “storage units near me”, find your site and rent a unit. Is everything working correctly? Is all the info correct? Are the questions a potential customer may have easy to answer? If not, you may need to make changes.

Lose WWebsite Conversions

You wouldn’t pour water into a leaky bucket, so why would you spend money on marketing to send potential customers to a flawed website? All digital marketing will eventually drive a user to your website, so make sure it does what you need it to: show off your setup and rent units! If it’s not about capturing leads and generating rentals, what’s the point?

It’s tempting to focus on the web circulation, but the best place to start is the web conversion. Once you know your website is effective at converting visitors into paying tenants, you can focus on generating more volume.

Solution: Make sure a potential customer who visits your website can rent or reserve a unit. Otherwise, they will go elsewhere. Why? Because if they search online, they also try to rent online.

Next, check how many visitors turn into customers. Better yet, see how many people who visited your rental or rates page actually purchased a unit. Was it one in 50? One in 100? It’s a surefire way to check the effectiveness of your online experience. If people aren’t following up, that’s one of the first things to improve.

Do Not Track Data

Establishing a marketing budget is essential, but you can’t do it without good information; So why don’t so many self-storage operators track the results of their campaigns? It’s easy to make decisions on a whim or with intuition, but not very smart.

To be fair, it can be difficult to track and access your marketing data, but it’s essential that you do. If you don’t look at the results of your efforts, you have no way of knowing if they were worth it! It’s good to spend $200 and earn $1,000. It’s wrong to spend $1,000 and earn $200. Is this online advertising campaign worth it? Is this billboard attracting new customers? Does the website convert prospects into tenants?

Solution: The only way to answer these questions is to set up your digital strategies in a trackable way and register. Every time you start a campaign or are about to spend money, ask yourself, “Can I track the results?” This can be as simple as asking each new customer how they heard about you or as involved as creating specific links or phone numbers for each individual campaign.

Do not renew your efforts

It’s wonderful to get your online marketing efforts humming along, but it’s dangerous to leave them unchecked. The self-storage industry, digital landscape and consumer trends are constantly changing. What worked last year may not work now.

You don’t need to review your strategy every month, but you do need to know where everything stands. How is your website activity or online rental compared to last year? Are your marketing spend in sync with facility occupancy? If you are full, can you spend a little less? If you’re heading into a slow season, should you step up?

Solution: Find the right rhythm for your business. It might not be weekly, but set the right cadence to monitor and evaluate your marketing efforts. Some channels, like your GMB listing or social media pages, need to be updated regularly. All should be checked periodically. Think of it as being similar to your outward appeal. When your online ads are up-to-date, they tell a potential customer, “This is an active and responsible business.”

Figuring out exactly which marketing strategies are effective for a self-storage operation can be daunting. There’s a lot of information out there, and strategies that work in one industry don’t necessarily work in another. How do you learn what to do and what not to do? Start by avoiding the mistakes above. You will be ahead of the competition and your renewed efforts will save you time and money.

Tyler Anthony is marketing director for StoragePug, a Knoxville, Tennessee-based software company that helps self-storage operators attract new leads, convert leads into paying tenants, and rent units online. Prior to joining the company in 2020, he helped market and grow dozens of other businesses. He believes marketing should be honest, helpful and, above all, human. For more information, call 865.240.0295; E-mail [email protected].

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iFOLIO® announces SOC 2 Type I certification https://bizimkasa.com/ifolio-announces-soc-2-type-i-certification/ Wed, 12 Jan 2022 12:25:00 +0000 https://bizimkasa.com/ifolio-announces-soc-2-type-i-certification/ As businesses increasingly rely on external vendors and web services to expand their operations and business strategy, trust and transparency are required in the operations, processes, and results of cloud service providers. Developed by the American Institute of CPAs (AICPA), SOC 2 defines criteria for managing customer data based on five “trust service principles”: security, […]]]>

As businesses increasingly rely on external vendors and web services to expand their operations and business strategy, trust and transparency are required in the operations, processes, and results of cloud service providers. Developed by the American Institute of CPAs (AICPA), SOC 2 defines criteria for managing customer data based on five “trust service principles”: security, availability, processing integrity, confidentiality and confidentiality.

The iFOLIO SOC 2 report verifies the existence of internal controls that have been designed and implemented to meet the security requirements or principles described in the security principles and criteria for trust services. It provides an in-depth examination of how iFOLIO’s internal controls affect the security, availability and processing integrity of the systems it uses to process user data, as well as the confidentiality and confidentiality of the information processed. by these systems. This independent validation of security controls is crucial for customers in highly regulated industries.

“Achieving SOC 2 certification reinforces iFOLIO’s ongoing commitment to the security, availability and processing integrity of the iFOLIO platform,” said Hap Richardson, chief financial officer of iFOLIO. “Our customers can be confident that we are doing everything we can to establish and maintain the highest level of security and compliance.”

More information: www.ifoliocorp.com

ABOUT iFOLIO®:
IFOLIO® helps businesses grow with a digital marketing platform for the mobile world.
Make the job of sales and marketing easier with digital business cards, presentations, and mobile-friendly campaigns. Simplify customer engagement with QR codes, flexible invitations, and landing pages. Patented analytics provide unique insights to further optimize the customer experience. Learn more: https://ifolio.cloud/home

Contact Ollie Peterson, Digital Marketing Manager, iFOLIO, with questions [email protected]

IFOLIO SOURCE

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Cognitiondigital.io Launches Customer-Centric Advertising Platform for the Retail Automotive Industry https://bizimkasa.com/cognitiondigital-io-launches-customer-centric-advertising-platform-for-the-retail-automotive-industry/ Mon, 10 Jan 2022 13:15:00 +0000 https://bizimkasa.com/cognitiondigital-io-launches-customer-centric-advertising-platform-for-the-retail-automotive-industry/ The new platform integrates with Amazon’s suite of Ad Tech solutions that deliver higher click-through rates, lower cost per action, and more efficient media buying. Cognition Digital gives us the ability to target the ideal automotive consumer … Consumer marketing based on the vehicles we know they own gives us a leg up on our […]]]>

The new platform integrates with Amazon’s suite of Ad Tech solutions that deliver higher click-through rates, lower cost per action, and more efficient media buying.

Cognition Digital gives us the ability to target the ideal automotive consumer … Consumer marketing based on the vehicles we know they own gives us a leg up on our competition ”,

– Scott Risley, Director of Digital Marketing, Mohawk Honda

PONTE VEDRA BEACH, FL, USA, January 10, 2022 /EINPresswire.com/ – Cognitiondigital.io today announced the launch of a new advertising platform for car dealerships and advertising agencies. The only advertising engine on the market that dynamically generates and delivers content using life stage signals, Cognitiondigital.io is uniquely designed to holistically integrate with the Ad Tech suite of solutions. ‘Amazon. It delivers a customer-centric advertising experience, which translates into higher click-through rates, lower cost per action, and more efficient media buying. Using the platform to create personalized advertising experiences for every consumer, auto dealers are seeing a 5.4% increase in engagement and an average reduction in advertising budgets of 42%.

“Cognition Digital gives us the ability to target the ideal automotive consumer and deliver the right vehicle at the right time based on the vehicles currently in consumers’ homes. Marketing to consumers based on the vehicles we know they own gives us a leg up on our competition, ”said Scott Risley, director of digital marketing at Mohawk Honda, Schenectady, New York.

According to Cognition Digital CEO Carson Henry, who has a solid track record of building successful digital marketing products, as well as years of hands-on sales and management experience at dealerships and groups, there is a direct correlation between life changing events and purchases. a vehicle. “Your showroom is first and foremost a customer, is it your marketing? “Our research shows that 72% of all buyers have experienced a life-changing event before purchasing a vehicle; from a family change to a career change to a life cycle hobby, a change of house. Consumers who are in the market for a new vehicle are more likely to convert with an advertisement that reaches them both geographically and from a messenger perspective, ”said Henry.

The platform enables auto dealers to effectively communicate the right message to the right audiences while highlighting their local dealership through display and video media purchases, reaching automotive customers based on their unique life stages. .

Cognitiondial.io combines information about buyers from Amazon, demographics and automotive audiences from Amazon – everything from a recent college graduate to a career promotion, a newlywed, a first-time home buyer , someone starting a family, a new retiree, and more.

Cognition Digital designed Sizmek Ad Suite dynamic creative optimization models to trigger relevant vehicles based on first-party Amazon audiences purchased through the Amazon Demand Platform (DSP). Sizmek Ad Suite is a global multi-channel ad server used to create, distribute, personalize, measure and optimize campaigns on a variety of screens. It offers multiple options for creative creation, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council accredited metrics. Dynamic Creative Optimization (DCO) is a display advertising technology that creates personalized ads based on viewer data at the time of the ad serving.

Cognition Digital targets leading Amazon audiences on Amazon sites, Amazon apps, Amazon publisher services, and third-party exchanges. By leveraging the Sizmek Ad Suite API, Cognition Digital can serve the same video strategy through Amazon Streaming TV. Allowing the DCO to dynamically choose which vehicle to serve, Cognition’s platform selectively applies marketing dollars to specific inventory parts that are inside a dealership rather than making the deal. publicity of the entire inventory. It associates the brand image with consumers according to their stages of life, their personality and their purchasing motivations.

The cognitiondigital.io platform also connects to the tools used by the dealership and effectively integrates with all major inventory solutions to help dealers get the most out of their inventory.

“Our solution is transparent, portable, scalable and agile. And the results speak for themselves. When you clearly show that you understand the individual consumer in your ad, they respond,” said Henry.

For more information visit: https://www.cognitiondigital.io.

Sara F Callahan
Carter West Public Relations
+1 949-742-0477
write us here

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Is your workplace disorganized? https://bizimkasa.com/is-your-workplace-disorganized/ Sat, 08 Jan 2022 18:00:00 +0000 https://bizimkasa.com/is-your-workplace-disorganized/ Opinions expressed by Contractor the contributors are theirs. Digital marketing is not a career for office holders – ideally there should be notes, planners, and other productivity instruments in full view. Obviously, disarray is different from dirt. If every inch of the desk is surrounded by a Pig Pen-like cloud, things need to change, but […]]]>

Opinions expressed by Contractor the contributors are theirs.

Digital marketing is not a career for office holders – ideally there should be notes, planners, and other productivity instruments in full view. Obviously, disarray is different from dirt. If every inch of the desk is surrounded by a Pig Pen-like cloud, things need to change, but don’t let a messy desk make you think your employees are doing nothing.

Instead, signs of workplace disorganization are usually verbal and include factors that may not be visible to the naked eye, such as emails and interoffice communications, to-do lists, and things. Behind the screen “.

How to tell if your employees are disorganized

From your employees, you’ll want to stay tuned for questions or comments such as “Who’s running this project again?” “,” Did we get a follow-up? I sent 46 emails! And my favorite: “Wait, sorry, when’s our meeting?” ”

If there is a general feeling of confusion surrounding all of your campaigns, quell it quickly before it gets out of hand. Plus, be on the lookout for frequent comments about stress or having too much to do. Some people are naturally good at time management, but others can start to slip as soon as their plate gets a little heavy. To be an effective manager is to be able to balance these two types of personalities.

I have found that the best way to keep this harmony is to separate your employees into two categories: checkers and long haul. It sounds negative, but I promise they aren’t. Both types are incredibly useful employees when managed well and are essential to the running of a business.

Box controllers are your left brain type of micromanagers. They take lots of notes, oversee the workload, and schedule the rest of the team. If something is due next week, they will do it yesterday. Box controllers aren’t particularly creative, but they do have a Terminator’s commitment to getting tasks done on time. For regular office maintenance, reminding who should attend which meeting, and reminding which client has which very specific technical problem, your box controllers are your best friend.

Your long haul will generally be your creatives. They do not perform well with short lead times and experience significant angst if they feel that a project has not been completed to the best of their ability. You can give them multiple tasks at once, but give them plenty of time and consider a feedback and revision process for each project. In my experience, most long haulers have to go back to the drawing board at least once. Not only does constructive criticism help them perform better, but a constant cycle of “Looks good, approved” will make your long haulers feel like they’re on a hamster wheel of content rather than a valuable part of the campaign process. Make sure to collaborate with this group frequently, as they have a good overall view of how to achieve the client’s goals.

By defining who is who on your team and assigning tasks accordingly, you will eliminate 90% of personality clashes and stress that lead to disorganization.

Related: How To Build An Organization That Will Stand the Test of Time

How disorganization affects your agency

As you grow your agency, you’ll have less time to spend reviewing the details of each campaign. This is a good thing, because it is a consequence of your business growing and increasing success. However, you need to make up for this lack of time with employees you can count on – those who feel empowered, take action, independently solve problems, and are honest.

The best employees are not the type who never make mistakes – there is no such thing as this type of employee. The best people are the ones who are brave enough to come to you and say, “I really screwed it up” or “I’m letting this task slip away and I need help.” So be sure to instill this culture and turn mistakes into good coaching experiences.

If you are constantly sweeping away an employee’s mistakes or negligence, it’s time to make an executive decision about whether or not that employee belongs on your team. Hopefully you can instill a comfort level in them before it happens, as it’s much better than them to try and hide a situation that is getting out of hand from you until it is too late.

Almost all problems arise from some level of disorganization. If your employees hand in poor work, spend too much time on low-priority tasks, or miss deadlines, it’s probably not because they’re incompetent at their jobs, but rather because they haven’t used to managing their time, and therefore rushing unnecessarily through everything.

As a result, customers will be frustrated and leave if you don’t step in and take the reins. But you don’t have the time to intervene on each client. So what are you doing?

Related: Leading an Agile Organization with an Efficiency Mindset

How to teach organizational skills

If some or all of your staff need a little help developing key organizational skills, there are quick ways to teach them and bring office and production efficiency to its true value. . Here are just a few:

  • Ask one of the most effective members of your team to help you establish operational protocols and procedures that can help all employees understand what tasks need to be performed and how to communicate effectively.

  • Use an app like Slack or Basecamp to keep all essential employee communications in one place and use task and to-do tracking for accountability.

  • Hold daily meetings until you feel like you are making progress in becoming a better, more organized team. Once you feel you’ve made progress, reduce it to bi-weekly or even weekly meetings.

  • Finally: put everything in writing so that what your team did or didn’t do has a written record.

Being organized may not be natural to some, but it is a skill that your employees will need to develop if you have any hope of growing your business, maintaining a reputation, and consistently producing quality work. Try to remember that disorganization is not the mark of a bad employee – just the mark of one in need of solid training.

Related: What Is an Exponential Organization?


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TRC offers subsidized digital marketing support to small businesses https://bizimkasa.com/trc-offers-subsidized-digital-marketing-support-to-small-businesses/ Thu, 06 Jan 2022 23:36:00 +0000 https://bizimkasa.com/trc-offers-subsidized-digital-marketing-support-to-small-businesses/ Owners and managers of small and medium-sized businesses are invited to take advantage of fully-funded training starting February this year, designed to enhance business skills and digital marketing expertise. Toowoomba Regional Council Planning and Development Committee Chair, Cr Megan O’Hara Sullivan, said the council is pleased to partner with Toowoomba’s DMS Creative to fund the […]]]>

Owners and managers of small and medium-sized businesses are invited to take advantage of fully-funded training starting February this year, designed to enhance business skills and digital marketing expertise.

Toowoomba Regional Council Planning and Development Committee Chair, Cr Megan O’Hara Sullivan, said the council is pleased to partner with Toowoomba’s DMS Creative to fund the delivery of the Digital Marketing Mentorship Program.

“The Council is committed to supporting small businesses by providing them with access to effective programs designed to provide personalized advice for their operations,” said Cr O’Hara Sullivan.

“Small and medium-sized businesses are significant employers across the region and the Council is committed to helping business owners and managers improve their business skills and refine their marketing techniques to increase their profile and bottom line. business.

“Fine-tuning skills is a smart decision at any time, but I’m sure business owners have understood the importance of having a strong digital presence during the coronavirus pandemic.

/ Public distribution. This material from the original organization / authors may be ad hoc in nature, edited for clarity, style and length. The views and opinions expressed are those of the author (s). here.


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HUMAN Security raises $ 100 million to accelerate expansion into new markets https://bizimkasa.com/human-security-raises-100-million-to-accelerate-expansion-into-new-markets/ Wed, 05 Jan 2022 00:00:47 +0000 https://bizimkasa.com/human-security-raises-100-million-to-accelerate-expansion-into-new-markets/ HUMAN Security announced a $ 100 million growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company in its next phase of growth. Today, HUMAN protects the world’s largest businesses and internet platforms against sophisticated bot attacks and fraud in the areas of application security, digital […]]]>

HUMAN Security announced a $ 100 million growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company in its next phase of growth.

Today, HUMAN protects the world’s largest businesses and internet platforms against sophisticated bot attacks and fraud in the areas of application security, digital advertising and performance marketing. In 2021, the company saw accelerated adoption of its specialized bot mitigation platform globally and saw its revenue growth rate double year-over-year.

“With this growth investment from WestCap, NightDragon and other investors, we will expand our leadership position in building a more secure and human Internet,” said Tamer Hassan, co-founder and CEO of HUMAN. “HUMAN plays to win through collective protection by checking humanity’s 15 trillion interactions per week, which allows us to defeat attackers, tipping the scales for good. “

77% of all cyber attacks are bot based. Cybercriminals with millions of sophisticated bots at their disposal can send billions of bogus requests to create fake accounts, grab accounts and commit credit card fraud, manipulate popularity and consensus, contaminate user data , defraud digital advertising and marketing campaigns, and snip or accumulate goods and services online.

In a recent holiday shopping survey with responses from over 1,000 consumers, 53% of respondents said robots were a threat to their holiday shopping plans and 51% said they would do their shopping. from another retailer if the bots interfered with their customer experience. In an enterprise security survey conducted by the ESG research and analyst group, 90% of security managers identified bot management as one of the top five priorities due to severity and severity. sophistication of attacks, and 65% believe partnering with a bot specialist is the only way to protect themselves.

“HUMAN is tackling one of the most fundamental problems on the Internet today: preserving humanity from digital experiences,” said Kevin Marcus, partner at WestCap. “We believe they are uniquely positioned to disrupt the cybercrime economy and prevent billions in losses. “

HUMAN’s modern defense strategy enables Internet-class scale and observability, superior detection techniques, and hacker intelligence and removal. Examples include the removal of PARETO, the most sophisticated CTV botnet ever found, in cooperation with Roku and Google; disrupt 3ve bringing together the FBI, Google, Facebook and many others in the industry; and the removal of Methbot, which recently culminated in the 10-year prison sentence of the self-proclaimed “king of fraud” responsible for the operation.

“From our experience with hundreds of companies and their cybersecurity teams, we know that automated attacks on applications and websites that create fraud and abuse are a critical risk for every business,” said Dave DeWalt , Founder and CEO of NightDragon and Vice Chairman of the Board of HUMAN. “Since engaging with HUMAN over the past year, they have proven to us and the industry that they are in the best position to stop these threats by stopping attacks at the source. “

HUMAN ‘solves enterprise-wide problems with its product offerings:

  • MediaGuard for Ad Security – Protects digital media and advertising from fraud and abuse in desktop, mobile and CTV environments to ensure reliable inventory and human-only impressions for more effective advertising.
  • BotGuard for Apps – Protects sites and apps against digital fraud and abuse, including account hack attacks, new account fraud, fraudulent transactions, and the scratching of sensitive content, preventing fraud losses costly while maintaining user privacy and frictionless digital experiences.
  • BotGuard for Growth Marketing – Protects digital marketing investments against fraud and abuse, including paid media, lead generation and retargeting, preventing fraudulent traffic from entering marketing platforms to ensure efficiency and increase return on investment.

“HUMAN’s highly intelligent technology and large-scale signal collection help our clients protect themselves against a wide range of sophisticated types of fraud,” said Anthony Arnold, Managing Director of Goldman Sachs Asset Management. “As a result of WestCap’s growth investment in HUMAN, we look forward to working with them and our partners at ClearSky and NightDragon to accelerate HUMAN’s expansion into new markets. “


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Summit Daily News appoints Nicole Miller as new editor https://bizimkasa.com/summit-daily-news-appoints-nicole-miller-as-new-editor/ Sun, 02 Jan 2022 21:45:00 +0000 https://bizimkasa.com/summit-daily-news-appoints-nicole-miller-as-new-editor/ Nicole Miller will take over as Editor of the Summit Daily News after serving as Editor-in-Chief since May 2019.Liz Copan / Daily Summit News Archive Nicole Miller has been appointed editor of the Summit Daily News after serving as the newspaper’s editor since May 2019. She will continue to oversee the news division as editor, […]]]>

Nicole Miller will take over as Editor of the Summit Daily News after serving as Editor-in-Chief since May 2019.
Liz Copan / Daily Summit News Archive

Nicole Miller has been appointed editor of the Summit Daily News after serving as the newspaper’s editor since May 2019. She will continue to oversee the news division as editor, and Summit Daily is actively seeking hiring. an editor in chief.

Miller rose through the ranks of local Colorado news, beginning her career as an editor at Steamboat Pilot & Today, where she became page designer, copy bureau chief and associate editor. Miller first worked at Steamboat with former Summit Daily editor Meg Boyer, who died on December 25, 2021, after a three-year battle with brain cancer.

Having worked intermittently with Boyer for 15 years, returning to the editor role soon after his death was bittersweet for Miller.



“There’s no question that it’s bittersweet for me,” Miller said. “I’m so sad we’ve lost Meg and not having her leadership in our newsroom, and I just know I’m going to have some really big shoes to fill.”

Those who worked with Miller are confident that she will carry on Boyer’s spirit and passion for local journalism as the head of Summit Daily.



“Meg really took Nicole under her wing in her role as editor of the Summit Daily,” said Sam Johnston, former editor of the Aspen Times. “I think for Meg to be able to watch someone she thought was so talented and able to come up through the ranks and then be able to really stand up for her to fill Meg’s job, that was really special for Meg. It was like coming full circle for her.

Johnston, who also helped support the Summit Daily, said Boyer believed Miller had done all she could to put herself in a position to be successful as a publisher.

“She would have a huge smile on her face to see this from start to finish,” said Johnston. “She was able to work with Nicole, help mentor Nicole, take Nicole under her wing and ultimately do what Meg has done best, which is to raise people to their best, and I think that’s where Nicole is now. “

When Boyer took a leave of absence and then retired in September 2021, Johnston said Miller had stepped up and taken responsibility for the newspaper’s operations in every way he could.

“It was really fun to see Nicole come naturally into this role to support Meg, and I think that’s also what really helped Meg say she’s ready to do it,” said Johnston.

Scott Stanford, who oversees the Colorado and Utah divisions of Swift Communications under the new owner of the company, also previously worked with Miller at Steamboat and said she was extremely hardworking and determined to grow professionally. He also said that Boyer’s confidence in her made him support Miller as an editor.

“Nicole has basically been in a leadership position in Summit County since Meg had to step down, and I think she’s done a terrific job, and I think she’s going to do really well,” Stanford said. “What Meg Boyer taught me about leadership is you have to hire the right people and then give them the opportunity to put their talents to use. “

Stanford has said the best part of his career has been watching the people he has worked with, like Miller, “blossom into stars” in the news industry.

“There’s nothing Nicole can’t do,” Stanford said. “Now she’s really going to lead a whole bunch of people and develop those leadership skills, and that’s a great opportunity for her. “

Miller said she was eager to learn more about all of Summit Daily’s activities in her new role. Miller said that Boyer’s passion for community journalism and love for her community are the two most important characteristics of a publisher that she hopes to continue.

“When I was talking to Meg, one of the things she told me that really interested me in the job was just that she felt she could have a bigger impact on community journalism as a ‘publisher and help fund and support community journalism, “Miller said.” That’s what really inspired me to take an interest in this role. “

The Summit Daily News has seen a number of other staff changes in recent months, with several reporters moving to the Front Range. Former sports editor Antonio Olivero is associate opinion editor at The Gazette, former associate editor Sawyer D’Argonne is mission editor at Denver7 and former engagement editor digital Taylor Sienkiewicz is Head of Digital Marketing at Active Interest Media.

Summit Daily Advertising Director Eric Groves has also been appointed Regional Advertising Director for the Summit, Granby and Steamboat newspapers.

The Summit Daily Newsroom is hiring a reporter, digital editor, and editor. For more information or to apply, email nmiller@summitdaily.com.


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