Marketing associate – Bizim Kasa http://bizimkasa.com/ Fri, 21 Jan 2022 17:01:44 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://bizimkasa.com/wp-content/uploads/2021/06/icon-56-150x150.png Marketing associate – Bizim Kasa http://bizimkasa.com/ 32 32 On the move: EisnerAmper appoints first DEI director https://bizimkasa.com/on-the-move-eisneramper-appoints-first-dei-director/ Fri, 21 Jan 2022 16:35:54 +0000 https://bizimkasa.com/on-the-move-eisneramper-appoints-first-dei-director/ The Connecticut Society of CPAs, Rocky Hill, honored seven women at January’s virtual CTCPA Women Awards in two categories. The Women to Watch Award was presented to: Marla Lewis, Lecturer, Financial Accounting Standards Board, Senior Executive, Deloitte & Touche LLP; Kaitlin Librizzi, senior insurance manager, EY; and Kristen Ortuso, Partner, Tax, KPMG. The Distinguished Service […]]]>

The Connecticut Society of CPAs, Rocky Hill, honored seven women at January’s virtual CTCPA Women Awards in two categories. The Women to Watch Award was presented to: Marla Lewis, Lecturer, Financial Accounting Standards Board, Senior Executive, Deloitte & Touche LLP; Kaitlin Librizzi, senior insurance manager, EY; and Kristen Ortuso, Partner, Tax, KPMG. The Distinguished Service Award was presented to: Kathy Belfi, Director of Financial Regulation, Connecticut Insurance Department; Sandra Callanan, Partner, CironeFriedberg, LLP; Susan DeRosa Jackson, Partner, KPMG LLP; and Lisa Wills, partner at Whittlesey.

The Board of Trustees of the Financial Accounting Foundation, Norwalk, announced the appointment of new members to the Financial Accounting Standards Advisory Council: Todd Castagno, Head of Global Valuation, Accounting and Tax Research, Morgan Stanley; Jeremy Croucher, Managing Partner, Professional Practice Department, KPMG LLP; Debra Dial, senior vice president and global controller, AT&T; Saul Martinez, Founder, Cambio Consulting LLC; Dorri McWhorter, President and CEO, YMCA Metropolitan Chicago; Jonathan Nus, Managing Director, Alvarez & Marsal, Global Transaction Advisory; Johnbull Okpara, Chief Accounting Officer and Controller, Citigroup Inc.; Richard Sloan, Deloitte and Touche LLP Chair in Accounting, Professor of Accounting, Finance and Business Economics, University of Southern California; and Antonio Yanez Jr., Partner, Willkie Farr & Gallagher LLP. The FAF also announced new appointments to the Government Accounting Standards Advisory Board: Scott DeViney, deputy director of quality assurance, Washington State Auditor’s Office; Doug Kilcommons, Managing Director, Public Finance, Kroll Bond Rating Agency; Anita Kovacs, vice president of business affairs, Pensacola State College; Suzanne Lowensohn, Associate Professor, University of Vermont, Grossman School of Business; Harriet Richardson, Inspector General, San Francisco Bay Area Rapid Transit; and Bob Scott, Deputy City Manager/CFO, City of Carrollton, Texas.

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Western Carolina University – Librarian Feels the Love as He Wins ‘I Love My Librarian’ Award https://bizimkasa.com/western-carolina-university-librarian-feels-the-love-as-he-wins-i-love-my-librarian-award/ Wed, 19 Jan 2022 17:58:09 +0000 https://bizimkasa.com/western-carolina-university-librarian-feels-the-love-as-he-wins-i-love-my-librarian-award/ WCU Stories January 19, 2022 Shamella Cromartie, associate dean of the Hunter Library at Western Carolina University and a driving force behind scholarship empowerment on campus and in the community, is the recipient of this year’s I Love My Librarian award, the recently announced l ‘American Library Association. “I’m honored that my colleagues on campus […]]]>

Shamella Cromartie, associate dean of the Hunter Library at Western Carolina University and a driving force behind scholarship empowerment on campus and in the community, is the recipient of this year’s I Love My Librarian award, the recently announced l ‘American Library Association.

“I’m honored that my colleagues on campus thought of me enough to nominate me,” Cromartie said. “I have always been grateful to these colleagues who are happy to work with me and who are invested in my success, just as I am in their success. »

Cromartie has centered equity, diversity, and inclusion in his programming and service efforts at WCU, including in his development and implementation of the library’s faculty member program. Designed as a competitive application process, the program supports faculty in using inclusive pedagogy. It also rewards successful applicants with a stipend for their work and funding for inclusive school materials.

As one proponent noted, “Before he arrived, I had never thought of the library as a space that would lead to diversity and inclusion efforts. She cultivates the teaching capacity of faculty, while simultaneously ensuring that our collection is inclusive. »

Another nomination reads: “Shamella has a keen sense of observation combined with an in-depth knowledge of literature and resources. She uses all of her skills to provide the most student-centric experience. She is a champion of integrated learning and resource development.

An example of Cromartie’s diligence in helping research was provided by a professor who was researching an administrator of African-American schools in the 1920s-50s. She had sought out the Revolutionary Educator’s Master’s Thesis, only one copy of which is known to exist. After repeated stalemates, she said Cromartie “did the extra mile” to work with the detention institution. “About a month later she came into my office with the dissertation bound – as I read the pages I cried,” the professor said.

“WCU is a special place, it thrives on community, and I’m grateful to have found a community that supports me and the colleagues who nominate me,” Cromartie said.

Each of the 10 recipients will receive $5,000, as well as a $750 donation to their library. Some 1,300 nominations were submitted across the country.

The I Love My Librarian Award is sponsored by the Carnegie Corporation of New York, with support from the New York Public Library, and administered by the American Library Association’s Office of Communications and Marketing.

An awards ceremony will be broadcast live on the American Library Association YouTube channel on Saturday, January 22 at 4:30 p.m.

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How Ulta Builds a Winning Loyalty Program https://bizimkasa.com/how-ulta-builds-a-winning-loyalty-program/ Mon, 17 Jan 2022 23:59:20 +0000 https://bizimkasa.com/how-ulta-builds-a-winning-loyalty-program/ On Episode 332 of Total Retail Talks, Editor Joe Keenan interviews Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty, a leading retailer of cosmetics, fragrance, skincare and beauty gifts. Mahoney discusses Ulta Beauty’s Ultamate Rewards loyalty program, which she attributes to the program’s recent growth and the engagement metrics the beauty retailer measures […]]]>

On Episode 332 of Total Retail Talks, Editor Joe Keenan interviews Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty, a leading retailer of cosmetics, fragrance, skincare and beauty gifts. Mahoney discusses Ulta Beauty’s Ultamate Rewards loyalty program, which she attributes to the program’s recent growth and the engagement metrics the beauty retailer measures to track the success of its loyalty program.

Additionally, Mahoney discusses how the Ultamate Rewards program fits into the company’s customer acquisition strategy, how its mobile app enables omnichannel engagement and rewards point redemption, and the value of first-party data. part collected by the loyalty program. Finally, she explains how Ulta uses its datasets to power customer-centric marketing campaigns, how the organization collects feedback from its loyalty program members, and the rewards program roadmap going forward.

Kelly Mahoney has a proven track record of executive leadership and over 15 years of experience growing revenue through technology-driven loyalty, payment and marketing solutions. Kelly is Vice President of Customer Marketing at Ulta Beauty, responsible for the Ultamate Rewards loyalty program, member lifecycle communications and company-wide personalization strategies as well as CRM solutions. She plays a vital role in delivering value-added programs to our members, enabling associates to deliver a superior member experience and increasing company revenue growth. Prior to this role, Kelly served as Chief Strategy Officer at Ulta Beauty, responsible for the retail process optimization strategic plan focusing on the development and execution of omnichannel solutions, mobile payment, associate training and communications.

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PTC used People.ai to activate sales and marketing teams https://bizimkasa.com/ptc-used-people-ai-to-activate-sales-and-marketing-teams/ Fri, 14 Jan 2022 14:35:30 +0000 https://bizimkasa.com/ptc-used-people-ai-to-activate-sales-and-marketing-teams/ by Analytics Insight January 14, 2022 People.ai helped PTC improve customer engagement and increase productivity by addressing their challenges Challenges People.ai is focused on accelerating business growth, revenue and innovation through 49 artificial intelligence patents. He believes that every customer’s problems consist of ambitious data-driven solutions through end-to-end ownership. PTC is another world-leading technology company […]]]>

by Analytics Insight
January 14, 2022

People.ai helped PTC improve customer engagement and increase productivity by addressing their challenges

Challenges

People.ai is focused on accelerating business growth, revenue and innovation through 49 artificial intelligence patents. He believes that every customer’s problems consist of ambitious data-driven solutions through end-to-end ownership. PTC is another world-leading technology company that helps customers solve key business challenges to achieve their goals with digital solutions to improve efficiency, maximize revenue, and reduce operational costs. But this company has started facing major challenges in the current market scenario. PTC realized that it could not increase its sales and marketing resources in direct proportion to its revenue, despite having a market capitalization of over US$10 billion. PTC turned to People.ai to create a robust contact database and establish a pipeline inspection process while generating a better understanding of buyer personas. People.ai has expertise in these processes through the implementation of AI and big data. PTC didn’t have unlimited resources to devote to adopting a SaaS model in the AR or IoT space. There was a root cause behind these stalled and closed deals for a long time. The hidden, underlying problem was difficult for PTC to identify.

initiatives

People.ai had unlocked new contacts for PTC, despite data from over 60,000 employees. This is because marketing and sales teams lacked the ability to consistently access real-time data to generate leads and drive business. People.ai has recognized these issues and taken major initiatives to address them. The company used its patented SmartMatch technology to collect business activity in an email system, automatically upload it to the CRM platform, and associate it with the appropriate profiles and contacts. This process led People.ai to collect over 40,000 new contacts while adding 35,000 the following year. People.ai leveraged disruptive technologies to upload 266,000 activities to CRM in a short period of time instead of 4,700 hours. The company is well known for providing leading indicators to check pipeline health and compare existing deals from historical records. People.ai empowers sales reps to improve coaching and pipeline management by providing the necessary suggestions.

Results

People.ai was able to increase the number of contacts associated with deals and leads by 800% while providing visibility to sales and marketing teams. Sufficient data from People.ai turned the stalled character into a much better character and shopping groups with updated information. The information generated tangible and reliable value while driving transactions through certain personas. Attribution models have also become more manageable than in the past and People.ai has helped improve customer engagement and increase productivity by overcoming challenges. PTC generated $13.5 million leveraging People.ai processes.

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Analytics Insight is an influential platform dedicated to ideas, trends and opinions from the world of data-driven technologies. It monitors the developments, recognition and achievements of artificial intelligence, big data and analytics companies across the globe.

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With registration open for BlackStar Film Festival 2022, BlackStar expands its staff https://bizimkasa.com/with-registration-open-for-blackstar-film-festival-2022-blackstar-expands-its-staff/ Wed, 12 Jan 2022 21:31:13 +0000 https://bizimkasa.com/with-registration-open-for-blackstar-film-festival-2022-blackstar-expands-its-staff/ BlackStar is a Philadelphia-based arts organization dedicated to creating the spaces and resources necessary for Black, Brown, and Indigenous artists to flourish. The organization is particularly interested in elevating Black, Brown, and Indigenous filmmakers who work outside the boundaries of the genre. Embracing visionaries, BlackStar produces programming year-round. BlackStar’s programs include film screenings, a filmmaking […]]]>

BlackStar is a Philadelphia-based arts organization dedicated to creating the spaces and resources necessary for Black, Brown, and Indigenous artists to flourish.

The organization is particularly interested in elevating Black, Brown, and Indigenous filmmakers who work outside the boundaries of the genre.

Embracing visionaries, BlackStar produces programming year-round. BlackStar’s programs include film screenings, a filmmaking seminar, a filmmaking lab, a visual culture journal, exhibits, and their annual film festival.

Now, BlackStar is expanding its efforts by expanding its team. The organization recently added six new recruits to its staff.

The new staff additions come as BlackStar celebrates its 10th anniversary.

Akili Davis will be BlackStar’s Acting Administrative Coordinator, Ashley Ijoema Omoma has been added as Program Coordinator, Autumn F. Valdez as Chief Commercial Officer, Mariam Dembele as Marketing Associate and Patrice Worthy as Director programs.

Dessane Lopez Cassell has been hired as editor of Seen, BlackStar’s biannual newspaper. Cassell’s role was announced last November at the launch of Seen issues 003 and 004.

The first issue of Seen with Cassell as editor will appear this spring.

As these new additions step into their roles, some BlackStar staff members have also been promoted to new positions.

Leo Brooks will assume the role of Design Manager, Imran Siddiquee that of Chief Communications Officer and Sara Zia Ebrahimi will assume the role of Chief Operations Officer.

In a statement, Maori Karmael Holmes, Creative Director and CEO of BlackStar, congratulated the new hires and those who were promoted:

“We are thrilled to have these incredibly talented individuals join our team as we continue to expand the scope of our organization and our vision. I am also delighted that Sara and Imran will join me in leading the organization as we enter BlackStar’s second decade, leveraging our collective expertise and imagination for another decade of transformation,” said Holmes.

Submissions for the BlackStar Film Festival opened Monday, January 10. There are three deadlines: an early deadline (February 1), a preferred deadline (March 2), and a final deadline (April 1).

Entrants will be notified of the status of their submission by May 5. For more information on rules and regulations, submissions, click here.

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Emily appears to be named AVP for Community Affairs and MarComm Engagement https://bizimkasa.com/emily-appears-to-be-named-avp-for-community-affairs-and-marcomm-engagement/ Mon, 10 Jan 2022 21:20:17 +0000 https://bizimkasa.com/emily-appears-to-be-named-avp-for-community-affairs-and-marcomm-engagement/ Emily seems Emily Seems, who served as provost’s chief of staff and executive vice president of Colorado State University, has been hired as associate vice president for community affairs and engagement in the marketing and communications division of the ‘university. Seems, a seasoned community relations professional with more than 10 years of experience in higher […]]]>
Emily seems

Emily Seems, who served as provost’s chief of staff and executive vice president of Colorado State University, has been hired as associate vice president for community affairs and engagement in the marketing and communications division of the ‘university.

Seems, a seasoned community relations professional with more than 10 years of experience in higher and municipal education, started in his new role on January 4.

“We are delighted that Emily is taking on the responsibility of President Joyce McConnell to lead institutional events and increase our presence in the community,” said university vice president of marketing and communications Yolanda Bevill. “Emily is committed to adopting strategic methods to optimize meaningful community connections in order to advance CSU’s mission. She is well positioned to take on the responsibilities of this role, and we look forward to how she will build a team to support this load. “

Seems will oversee community affairs and outreach activities managed in MarComm, with support from Director of Institutional Initiatives Maggie Walsh, Director of Media Relations and Outreach in Denver Mike Hooker and Deputy Director of Institutional Initiatives. Colleen Rodriguez. Together, they will build an annual calendar of community events that will bring the President’s vision to life.

“I am thrilled to do what I love on behalf of an institution I believe in, alongside people I respect and admire, and in the community I call home,” Seems said. “UHC has been improving our community, our state and our world for over 150 years, and the vision our leaders have for the future is even brighter. I look forward to playing a role in sharing our history, recognizing our contributions and celebrating our incredibly talented and generous community. “

Fund

Seems, who has served as the provost’s chief of staff since December 2020, held various positions in the president’s office in the nine months leading up to that appointment. She was Assistant Vice President of Academic Relations at Northern Arizona University in 2018-19, and from 2017 to 2018 worked for the City of Fort Collins as a Senior City Planner and Acting Director of Neighborhood Services. Previously, she spent five years working for the city and CSU as a community liaison and deputy director focusing on city relations and community collaborations.

Seems has been a member of the board of directors of the International Town and Gown Association for 10 years, of which he served as president in 2019-2020.

She received an MA in Student Affairs in Higher Education from CSU as well as a BA in Commerce and Economics from Lehigh University in Bethlehem, Pennsylvania.

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Innovative marketing skills essential for business growth in 2022 – News https://bizimkasa.com/innovative-marketing-skills-essential-for-business-growth-in-2022-news/ Sat, 08 Jan 2022 19:20:54 +0000 https://bizimkasa.com/innovative-marketing-skills-essential-for-business-growth-in-2022-news/ Branded offerings will need to reflect and shape the new realities of consumer behavior. – Wam photo file Businesses have shifted to digital marketing and experienced increased spending in the online marketplace in 2021. Posted: Sat 8 Jan 2022, 11:20 PM Last update: Sat 8 Jan 2022, 11:24 PM The digital dynamic has prompted everyone […]]]>

Branded offerings will need to reflect and shape the new realities of consumer behavior. – Wam photo file

Businesses have shifted to digital marketing and experienced increased spending in the online marketplace in 2021.



Posted: Sat 8 Jan 2022, 11:20 PM

Last update: Sat 8 Jan 2022, 11:24 PM

The digital dynamic has prompted everyone to rethink the innovation they must adapt to in 2022 to stay afloat in an extremely competitive global market. What digital trends will meet consumer needs and what innovative solutions will ensure stable sales are what bothers stakeholders.

How do you define your target segment, especially in the United Arab Emirates? What marketing strategy will work? What budget are you prepared to allocate given the impact of the pandemic which is still affecting businesses? Many questions like these are sure to surface. So how will brands balance when you need to optimize your resources and have a limited budget for marketing and sales.

Businesses have made the switch to digital marketing and have seen increased spending in the online marketplace in 2021. Digital advertising uses the internet to deliver marketing messages in various formats to internet users. This includes advertisements on search engine results pages (Search Advertising); advertising in social media networks in the form, for example, of sponsored posts (advertising on social media); advertising banners (advertising banners); advertisements in video players (video advertising); and paid digital classifieds (Classifieds). Global revenue of $ 465.5 billion in 2021 is expected to reach $ 683.1 billion by 2026, according to Statista.

Ramesh Menon.

Ramesh Menon.

Ramesh Menon, CEO of brandform, based in Dubai, said: “It is extremely important for brand owners to prioritize the refinement of their products and services. The time has come for unprecedented growth; and brands need to review their offerings to see how they can be tailored in size and volume, across all markets. Paying attention to this means consciously automating processes that otherwise take time. Automate notifications on your platform. Automate your marketing messages. Automate social media scheduling across all channels. Automate the flow of leads – it’s about reaching your customer with calls to action when they show interest online. Automate your analytics in your CRM to track so you can respond quickly.

Menon says that by integrating automation and analytics as a discipline in digital marketing and management, brands can expect smart, prescriptive advice, leading to new innovations in product design and design. services. “To put it simply, use current trends not only for short-term sales, but also to effectively create long-term value,” he added.

Kantar, the global leader in data-driven analytics and branding consulting, reveals the trends and recalibrations at play in the global media industry and its expert forecast for this year. The top five areas likely to witness a transformation are video-on-demand (VoD) audience transparency; overhaul of the commercial internet; media performance and marketing balance; new approaches to data; and reshaping the behaviors of the Covid era.

Branded offerings will need to reflect and shape the new realities of consumer behavior. Brands, products and services will need to meet new consumer needs for convenience, value, sustainability and innovation. Brands that invest – in data, knowledge, people and marketing – will thrive. The most successful brands will embrace the differences – diversity and complexity – of the audiences they seek to reach. This represents a great opportunity for brands to grow in this time of recovery: explore deeper segmentation and engage with communities beyond their existing audience.

Ritesh Mohan.

Ritesh Mohan.

Likewise, Ritesh Mohan, Author and Retail Expert, Founder of retailritesh.com said, “When a marketer is stuck and no ideas are generated, the easiest way is to spend advertising money to create visibility is like an automatic strategy. However, ad targeting will be more difficult for marketers in 2022. With the advent of the new IOS operating system, cookie tracking that made ad targeting very effective in the past would no longer be possible. More and more consumers are concerned about their privacy, which poses challenges for digital marketers. “

Kantar believes advertisers still need to think very strategically about how to lead and operate in this changing landscape.

Keerat Dhillon, Associate Director and Head of Media Effectiveness Measurement, Mena, for Kantar’s Insights Division, said: “The media landscape has always been dynamic, with the pandemic further fueling all change. Digital consumption has grown massively and some new players have grown exponentially during this time. Content and context are now king, so the key is to minimize intrusion while maximizing relevance to consumers. With clear evidence of the power of multimedia campaigns, tailoring your designs to suit each context and amplifying campaign coverage is essential to driving maximum impact in the Middle East. – sandhya@khaleejtimes.com


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SuperyachtNews.com – Owner – OK Google, tell me about the superyachts https://bizimkasa.com/superyachtnews-com-owner-ok-google-tell-me-about-the-superyachts/ Fri, 07 Jan 2022 12:30:23 +0000 https://bizimkasa.com/superyachtnews-com-owner-ok-google-tell-me-about-the-superyachts/ We take a look at how many people are looking for superyachts and see what Google Trends says about the industry … Despite the chaotic media landscape that has engulfed most people over the past couple of years, there is still time to take a Google peek at the latest marvels of naval architecture. Data […]]]>

We take a look at how many people are looking for superyachts and see what Google Trends says about the industry …

Despite the chaotic media landscape that has engulfed most people over the past couple of years, there is still time to take a Google peek at the latest marvels of naval architecture. Data from Google Trends showed that the popularity of the term “superyacht” peaked in August 2006, however, the word has steadily gained recognition since 2013. That being said, December 2021 was the least successful month for people who have searched for superyachts on Google since 2004.

While Google Trends is by no means the ultimate measure of public perception of an industry, there is still a lot to think about that can be found in the world’s largest search engine. The numbers on the graph represent the research interest relative to the highest point on the graph for the given region and time. A value of 100 is the peak in popularity of the term. A value of 50 means the term is half as popular. A score of 0 would mean that there was not enough data for the term.

Majority of the industry’s top marketing directors discussed the need to bring superyachts to market the world stage for a while. AT Superyacht Forum Live event in Amsterdam Earlier this year, Farouk Nefzi, Marketing Director of Feadship, explained how he plans to do it using live music. “We decided to host a live DJ in the shipyard, the idea was to use something that everyone loves – music, and associate it with the industry. Everyone appreciates music as their primary focus, and then in the background you notice the Feadship building and the superyachts.

Kiran Haslam, the former Marketing Director of Princess Yachts, also spoke at length about the need to bring superyachts into the “real world”. The Superyacht Owners Report as good as SuperyachtNews. During her seven-year tenure, Haslam ensured that Princess Yachts was the first yacht brand to appear in a smart TV marketing campaign. Princess also featured in Sky Atlantic’s first Game of Thrones commercial (season 8). It was a Princess Yacht that was the first marque to appear in the trailer to cinemas across the UK for Quentin Tarantinos’ “Once Upon a Time in Hollywood” debut. All in an attempt to try to make more people more curious about the superyachts and brands that exist in the industry.

It would of course be ludacris not to mention the hit TV series Under the bridge, and the impact it had. The show is almost certainly the most popular and successful preview of the yachting world on any media platform that has ever existed since it first aired in July 2013. The Google Trends chart clearly shows a decline in the term’s overall popularity. superyacht until that year, since then it seems to be leveling off and growing steadily. Additionally, the first episode of each season typically aired during the months of August and September, while this was the usual peak for Google searches, it would be fair to suggest that the show contributed to increase popularity during these times.

What is also interesting is the fact that “Superyacht A” is the query with the greatest increase in search frequency. The breakout search term had more related queries than “superyacht jobs” and “superyachts for sale”. Additionally, the city with the most superyacht searches turned out to be Antibes, with Fort Lauderdale coming in second, and Palma, Nice and Auckland also ranking in the top five – a possible indication of superyacht hubs at the top. fastest growing in the world. While the data should be taken with a pinch of salt, it wouldn’t hurt to wonder why this year has been the worst year for Google searches since 2017. Likewise, it’s certainly interesting to know that searches on Youtube for superyachts has grown steadily since. April 2018 and that the research comes mainly from Scandinavia and Australasia.

Stakeholders have been criticized in the past for living in a bubble, but if that’s any consolation, it appears that the efforts of those working in the media and marketing arena have succeeded in correcting a downward trend and regularly arouse curiosity about superyachts. Whether or not it is the best or the worst sectors of the industry that are sought after is a slightly more difficult thing to measure. However, it goes without saying that search terms associated with ‘superyachts’ should be relevant to the younger generation if the industry is to stand the test of time in the digital age.

OK Google & comma; tell me about superyachts


Click here to become part of The Superyacht Group community and join us in our mission to make this industry accessible to all and prosperous for the long term. We offer access to the superyacht industry’s most comprehensive and oldest archive of critical information, as well as a comprehensive, real-time database of the superyacht fleet, for just £ 10 per month because we are an industry with a mission. Register here.


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Auld Lang Syne 2021 – Important events of the past year https://bizimkasa.com/auld-lang-syne-2021-important-events-of-the-past-year/ Wed, 05 Jan 2022 08:54:35 +0000 https://bizimkasa.com/auld-lang-syne-2021-important-events-of-the-past-year/ Another year has passed. There is a lot to think about, but this blog is all about advertising and marketing law, so we’ll stick to that. To say it has been an eventful year would be an understatement. We therefore asked four of our partners to each select two interesting developments of the year. And […]]]>

Another year has passed. There is a lot to think about, but this blog is all about advertising and marketing law, so we’ll stick to that. To say it has been an eventful year would be an understatement. We therefore asked four of our partners to each select two interesting developments of the year. And because each list needs to be 10 items, and four don’t fit 10 evenly, we’ve picked two to start with that are sure to make everyone’s list.

  1. The Supreme Court’s AMG Decision – It is unusual for the Court to decide a case involving the Federal Trade Commission (FTC), it is unusual for the Court to decide a case unanimously and, exceptionally, the Court has overturned an FTC practice that dates back to the 1970s. For now, say goodbye to the FTC which filed its first lawsuit in federal court seeking not only an injunction, but also a remedy for consumers . What will follow is still difficult to predict as the agency, Congress and the courts grapple with many possibilities.
  2. Notice of Penalty Letters – Former Commissioner Rohit Chopra put the aggressive use of these letters on his wishlist, and just like that, his wish was granted. It’s giveaway season after all. A previously obscure provision in the FTC law gives the FTC the power to warn companies of behavior that has been found to be illegal in contentious administrative decisions and to subject them to civil penalties if they engage in similar behavior. Over the past few weeks, over a thousand companies have received these letters, which cover various advertising and marketing practices, including mentions, business opportunities, and for-profit education requests. Sending them was easy, but it remains to be seen how easy the application part will be.

Randy Shaheen

  1. FTC Brain Drain – For most of my career, there has been remarkable continuity in the senior management positions of the FTC. In 2020, Mary Engle, longtime associate director of the FTC’s advertising practices division, left to join the Better Business Bureau’s national programs, and in early 2021, she hired Mamie Kresses, a longtime lawyer for the FTC Ad Practices, to lead the children’s advertising review unit. Things really picked up speed this year with the appointment of a new political leadership at the FTC. Maneesha Mithal, Associate Director, Privacy and Identity Protection Division, has resigned, as has Frank Gorman, a 23-year veteran and most recently Acting Deputy Director of the Bureau of Consumer Protection (BCP). Finally, another 23 year old veteran, recently Acting Director of PCO Daniel Kaufman, has joined us here at BakerHostetler. What does it all mean? Perhaps an FTC that is less predictable and less beholden to the way the agency has operated in the past.
  2. Made in USA rule – This fall, the agency transformed its Made in USA guidelines into a rule that now carries the potential for civil penalties for violation. If multiple commissioners get what they want, this is just the first in a long line of rules to come as the agency looks for other ways to get monetary relief. However, rule-making may also shed light on the ambiguities and vagaries of some of the commission’s existing guidance because, unlike an ordinary violation of section 5, the commission must meet a scientific requirement to obtain civil sanctions. for a violation of the rules. .

Daniel kaufman

  1. Surprise presidency – Things took a somewhat surprising turn in June 2021 when it was suddenly announced that in addition to being confirmed by a bipartisan vote in the Senate to be commissioner, Lina Khan had also been elevated to the post of president. of the FTC. And so began a string of new appointments to senior positions at the agency and legions of competition and consumer protection lawyers carefully reviewing his writings. So far, the agency has spoken much more about competition priorities, but that will likely change when and if the new fifth commissioner, Alvaro Bedoya, is confirmed.
  2. Public Committee Meetings – Much to the surprise of many, weeks after confirmation Khan instituted or revitalized a long dormant practice of public committee meetings. At that time, there was a full commission, and FTC observers were taken aback by a series of party line votes and the significant concerns raised by minority commissioners about process faults as well as changes in policy. dramatic politics. 2022 will likely see the continuation of the FTC’s monthly town hall meetings.

Amy Mudge

  1. New Leads / New Tips at the National Advertising Division (NAD) – In an effort to provide more options for national advertisers for competing ads, NAD has opened up a whole new area for businesses to contend with and introduced new strategic considerations for lawyers when launching a self-regulation challenge. In an effort to speed things up, NAD last year launched a faster SWIFT Fast-Track to render a decision within one month for cases filed with a single, well-defined problem. This year, the National BBB Programs launched a new low-fee ‘path’ in Fast-Track SWIFT to focus on misleading disclosures, especially for influencer and consumer review posts and the use of dark role models. . BBB National Programs recently announced its first rulings of its more expensive, complex pathway for science-heavy cases which has three NAD staff attorneys reviewing a case rather than one. These different vehicles gave competitors and their advocates more food for thought as to whether to streamline and go faster or if a longer and longer fight made more sense. It’s more common than not for an advertiser to challenge the lead the challenger has selected, and we’re already seeing more calls and more referrals from these new leads. It is certain that in the future HOW you produce will be almost as important as IF you produce.
  2. The new green – is it sustainable? In 2021, it’s not enough to claim carbon neutrality – now consumers are looking for “climate” corporate commitments and timelines. And it is no longer enough to be recycled; “Made with ocean plastic” now improves the game. Class actions against “herbal” versus “herbal” versus “organic” claims have proliferated. The same is true of legal proceedings concerning more general allegations concerning a company’s commitment to sustainable development. Fast fashion is out; renting clothes or buying recycled products is all the rage. In 2022, the FTC will launch its review of environmental marketing guides. Associations are wasting no time coordinating the FTC’s lobbying efforts for what the revised guides should cover. It seems like ages ago when the FTC said in 2012 that consumers considered “sustainable” to mean “sustainable.” California expanded its law, which came into effect the first of the year, on claims that consumer products are biodegradable or compostable, adding to the patchwork of laws and regulations between the federal and state . Transparency and specificity remain essential for making ecological claims.

Linda goldstein

  1. Negative Options Marketing – As the trend towards a subscription-based economy continues to intensify, with industries everywhere adopting subscription-based business models, the FTC has released a new policy statement for negative options marketing that puts these business models at substantial risk. The new policy statement covers all forms of negative option marketing, including automatic renewals, continuous service, continuity programs, and any other arrangement where the consumer is billed on a recurring basis, unless they cancel. While negative options programs sold online have been subject for years to the Restoring the Confidence of Online Buyers Act (ROSCA), this new policy statement goes far beyond what ROSCA requires and s ‘applies to negative options offered on all media channels. For example, the policy statement requires that the terms of the negative option be disclosed in close proximity to the consent mechanism in a stand-alone paragraph without any superfluous language, which consumers be allowed to cancel by the same means used to register and that consumers must be able to cancel without unreasonable delay (i.e. registering an offer to sell). The new policy statement also requires that in some cases consent to the negative option be separate from consent to the whole transaction. Perhaps most alarmingly, the new policy statement confirms the FTC’s position that at least for online transactions, ROSCA is not limited to presenting the negative option offer but can be invoked if the advertisement makes a false or misleading statement about the products or services being offered. This means that any ad containing a negative option may be subject to civil penalties if it contains a false or misleading statement. The publication of this statement is a clear signal that stricter enforcement is on the horizon. Marketers offering such plans should carefully review their current disclosure, consent, and cancellation mechanisms and ensure that all claims in the ad are true and justified.
  2. Dark Patterns – The FTC has a new name for some very old tricks and other marketing techniques commonly used in direct-to-consumer marketing: Dark Patterns. Dark patterns are generally defined as techniques designed to manipulate consumers into taking certain action, such as making a purchase or sharing personal data. The FTC’s new focus on dark models is important because, unlike standard principles of deception, this analysis focuses on the user interface and consumer behavior rather than the consumer’s understanding or perception of the advertisement. Examples of dark patterns include “shameful confirmation” (that is, are you sure you don’t want to save money?), Depictions of urgency or shortage (that is, (say there are only two rooms left at this price or a website clock) and all negative options. This new direction is also dangerous because, based on the research presented at the FTC’s Dark Patterns Workshop, increased conversion rates can be considered evidence of the presence of a dark pattern. This raises the important question of how to draw the line between deceptive dark models and effective marketing. Dark Schemes have already made their way into some of the enforcement measures we currently advocate, and we will likely see more attention to Dark Schemes in the future, which will hopefully provide further insight into how which the FTC will make this important distinction.


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Toyota Kirloskar sales increased by 45 units to 10,832 units in December https://bizimkasa.com/toyota-kirloskar-sales-increased-by-45-units-to-10832-units-in-december/ Mon, 03 Jan 2022 08:18:09 +0000 https://bizimkasa.com/toyota-kirloskar-sales-increased-by-45-units-to-10832-units-in-december/ Toyota Kirloskar Motor (TKM) said on Monday that its sales rose 45% to 10,832 units in December 2021. The company had sold 7,487 units in the domestic market as of December 2020. For 2021, the automaker reported domestic wholesale sales of 1,30,768 units, up 72% from 76,111 units in 2020. The second half of the […]]]>

Toyota Kirloskar Motor (TKM) said on Monday that its sales rose 45% to 10,832 units in December 2021.

The company had sold 7,487 units in the domestic market as of December 2020.

For 2021, the automaker reported domestic wholesale sales of 1,30,768 units, up 72% from 76,111 units in 2020.

The second half of the year saw a pick-up in demand and the same can be attributed to factors that favored initially pent-up demand, and further fueled by holiday demand. Currently, the increase in demand is maintaining itself, ” TKM Associate General Manager (AGA) (Sales and Strategic Marketing) V Wiseline Sigamani said in a statement.

The company is witnessing demand trends dating back to pre-Covid times and the same is reiterated by the fact that in December the automaker had the highest customer orders for the entire year. , he added.

“The same contribution was made by all the models in our portfolio. Looking at the growth of our product line in terms of model for the year, the Crysta and Fortuner continue to dominate their respective segments and more after the launch of the Legender, which has received a tremendous response from our customers, ”said Sigamani said.

The Toyota Vellfire which defines enduring luxury and indulgence for Indian customers has also marked its presence in the Indian market and is doing extremely well, he added.

“Looking to the future in 2022, our aim is to expand our footprints with a particular focus on Tier 2 and 3 markets. TKM’s growth is not only defined in terms of sales figures, but with an improved product portfolio, we hope to be able to respond to more segments as well as new markets in 2022 and beyond, ”concluded Sigamani.

(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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