Comcast and FaceForwad Productions Team Up for Upcoming Docuseries, “The Black Beauty Effect”

Comcast NBCUniversal and FaceForward Productions have announced their partnership for the upcoming docuseries The black beauty effectwhich will be released this fall exclusively on the Black Experience channel on Xfinity, the first-of-its-kind destination for entertainment, movies, TV shows, news and more for black people.

From the creator and executive producers Andrea Lewis (Degrassi: The Next Generation, Black Actress)Emmy nominated CJ Faison (Giants and Junebug), and Jackie Aina and Kahlana Barfield Brownthe docuseries will take a close look at social change, past and present, within the beauty industry, through the lens of the successful black women who led the charge.

The black beauty effect is a three-part docuseries capturing the current evolution, revolution and disruption within the beauty industry. Black beauty influencers, celebrities and entrepreneurs have picked up the torch passed down from their pioneering predecessors. Each hour-long episode examines a different aspect of beauty – hair, skin and makeup – through the lens of some of the beauty industry’s most iconic game changers. The black beauty effect peels away the gorgeous glow we see in ads for telling the ugly truths that have plagued the beauty industry for far too long.

Featuring candid conversations with brand executives, celebrity makeup artists, beauty editors and more, the docuseries focuses on the impact influencers have had on the changing perception of beauty in the industry. Participants include beauty influencers and EPs Jackie Aina and former ESSENCE editor Kahlana Barfield Brown Mikki Taylorinfluencer and co-founder of Melanin Hair Care Whitney WhiteExecutive Vice President and COO North America Beauty and Personal Care at Unilever Esi Eggleston BraceyNY Times bestselling author, journalist, and second-youngest editor in Condé Nast history Elaine WelterothCEO of Sundial Brands cara sabineBeauty Director of Cosmos Julee Wilsonbeauty editor of In the style Kayla GravesBeauty Director for In the style Maya Allenactress, singer, author and activist Amber RileyChief Editor of Seduce Jessica Crueldigital hair editor for Seduce Jihan ForbesCreative Marketing Manager at Instagram Brooke Devard Ozaydinlimake-up artist, author and first black spokesperson and ambassador for Revlon and cover girl Sam wellVice President of Marketing at Thrive Causemetics Tiffani Cartercelebrity hairstylist, beauty expert and entrepreneur Kim Kimblevisionary hairdresser Ursule Etiennecelebrity hairdresser Chuck Amosinfluencer Shalom Blacbeauty vlogger and activist Nyma Tangbeauty influencer Ellariemodel, influencer and entrepreneur Choyce Browndrag queen and comedian bob the drag queenLip Bar Founder Melissa Butlerco-founder of Topicals Olamide Olowefounder of Marsha’s Makeovers and makeup artist Marsha PageVice President of Marketing at Ulta Beauty Karla DavisCEO and Founder of Ami Colé Diarrha N’DiayeCEO and co-founder of Mented Cosmetics KJ Millerartistic director of L’Oréal Mr JohnFacial and Multicultural Beauty Director at L’Oréal Balanda AtisCEO of Black Opal Cosmetics Desiree RogersFounder of Carol’s Daughter Lisa PriceOwner of Aglow Dermatology Dr. Dina Strachanprofessor in the Department of American Studies at California State University, Fullerton Christine Roweassociate professor of sociology Sabrina strings Ph.D., award-winning board-certified dermatologist and AAD fellow Dr Jeanine Downieand more.

The Black beauty effect is one of my dream projects,” said series creator Andrea Lewis.

“As someone who grew up in the television and film industry, I’ve sat in more makeup chairs than I can count, and I’ve experienced the good, the bad, and the ugly of what it’s like to be a black woman and navigate the beauty space. I’ve always wanted to create a story that captures the fullness of our impact in the beauty industry, celebrity makeup artists, editors of black beauty and the countless beauty content creators. They have all helped illuminate our impact. Comcast Xfinity has been amazing, and we couldn’t have asked for a better partner who not only believes in our story, but also brings all his support for black filmmakers.

“We are thrilled to work with creator Andrea Lewis and FaceForward Productions to present the exclusive premiere of The black beauty effect to the Black Experience channel on Xfinity, furthering our company-wide mission to invest in authentic black stories and amplify the voices that deserve to be heard,” said Keesha BoydExecutive Director, Multicultural Video and Entertainment, Xfinity Consumer Services and Executive Producer of The black beauty effect.

“Through this partnership, we hope to highlight and celebrate the contributions of the black community to the beauty industry, while shining a light on the stories of women who have pushed for needed change.”

The Black beauty effect is led by Kwanza Nicole Gooden and produced by FaceForward Productions. The series was created by Andrea Lewis, who serves as executive producer along with CJ Faison, Jackie Aina and Kahlana Barfield Brown. Emmy nominated Joseph Takara and Summer Griffiths (Scale Productions) serve as producers, alongside Andrea Hale as showrunner.

Attendees at this year’s American Black Film Festival (ABFF) enjoyed a special preview screening and intimate discussion around The Black beauty effect Thursday, June 16. During the panel, series creator Andrea Lewis, beauty expert Kahlana Barfield Brown, natural hair entrepreneur Whitney White (aka @Naptural85) and Emmy-nominated executive producer CJ Faison highlighted black women and their enormous impact on the beauty industry, despite their stories being erased by history.

“The team at FaceForward Productions jumped at the chance to produce and bring The black beauty effect series to life to continue to elevate and amplify the majesty and ingenuity of black women. This series sets the stage to create a cultural movement around the world, honoring the contributions of black women and their deep-rooted influence in the beauty industry. In the spirit of our company’s mission to capture the shared human experience through a forward-looking and culturally nuanced lens, we knew joining forces with Andrea Lewis and Comcast would provide the perfect partnership,” said CJ Faison, Founder/CEO, FaceForward Productions.

Black Experience on Xfinity is a one-of-a-kind destination for entertainment, movies, TV shows, news and more. Available at home on Xfinity X1 and Flex, and on the go with the Xfinity Stream app, the Black Experience on Xfinity features original, high-quality content from Comcast NBCUniversal and other major studios, in addition to content from many existing Xfinity. network partners, at no additional cost to Xfinity customers. The channel is the only one of its kind endorsed by the African American Film Critics Association (AAFCA), the world’s largest group of black film critics that annually awards awards for excellence in film and television.

Xfinity customers can access Black Experience on channel 1622 or simply say “Black Experience” into the voice remote to instantly experience the ultimate in black storytelling. Visit https://www.xfinity.com/learn/digital-cable-tv/black-experience to learn more about the Black experience on Xfinity and other Black programs available on X1, Flex, and the Xfinity Stream app .

For more information on The black beauty effectHead over to @blackbeautyeffect on social media and continue the conversation using the hashtag #BlackBeautyEffect.

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