Discovery Senior Living Named Three-Time Winner of 2022 Aspect Awards Competition


Three of the senior housing provider’s most recent and original print and digital marketing campaigns have been recognized for excellence in messaging and creative by a national jury in the annual competition presented by Aging Media Network.

Discovery Senior Living Named Three-Time Winner of 2022 Aspect Awards Competition

Discovery Senior Living Named Three-Time Winner of 2022 Aspect Awards Competition

Discovery Senior Living Named Three-Time Winner of 2022 Aspect Awards Competition

BONITA SPRINGS, Fla., April 18, 2022 (GLOBE NEWSWIRE) — Discovery Senior Living and in-house creative arm, Discovery Marketing Group, kicked off the 2022 awards session by winning three Aspect Awards for Creative Excellence in Messaging and multimedia design. Presented by Aging Media Network (AMN), the Aspect Awards recognize the best examples of advertising, public relations and marketing of products and services across the healthcare continuum, with winners chosen by a national judging panel.

Competing in the Senior Housing and Senior Living category, Discovery Senior Living won first place in the Aspect Awards in the Digital Display/PPC Campaign category with its digital advertising program “SHINE a Light on Memory Care”, and in the Print category , Direct Mail & Billboard with the marketing and advertising campaign “Because she’s mom/he’s dad”. The agency also won the second highest honor in the Digital Display/PPC campaign for its “A Place to Grow” digital ad campaign.

A summary of the works awarded by Discovery Aspect:

  • Best Digital Display/PPC Campaign: “SHINE a Light on Memory Care” (1st place)

  • Best Print, Direct Mail and Poster Campaign: “Because She’s Mom/He’s Dad” (1st Place)

  • Best Digital Display/PPC Campaign: “A Place to Grow” (second place)

As the aged care industry approaches a post-pandemic future, marketing and advertising will play a key role in recovery across the continuum“said George Yedinak, executive vice president of Aging Media Network.”The focus is once again on growth, occupation and census, and this year’s Aspect Awards entries have adopted an innovative focus for this change..”

The Aspect Award wins are the first in 2022 for Discovery Senior Living and Discovery Marketing Group, which won 21 industry, national and global awards for creative excellence during the 2021 awards session.

Discovery Senior Living currently owns and operates a national multi-brand portfolio of over 110 communities in 19 states.

About Discovery Senior Living

Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group and Discovery At Home, a Medicare-certified home healthcare company. With nearly three decades of experience, the award-winning management group develops, builds, markets and operates high-end senior living communities across the United States. Leveraging its innovative “Experiential Living” philosophy across a growing portfolio of over 15,000 homes in existence or under development, Discovery Senior Living is a recognized industry leader in lifestyle personalization and ranks among the top 10 senior living operators and providers in the United States today.

Media inquiries:

Heidi LaVanway, Vice President of Marketing

[email protected]| 239.301.5330

Related Images

Image 1: Discovery Senior Living named a three-time winner of the 2022 Aspect Awards competition

Discovery Senior Living won the top two spots in the Digital Display/PPC category and also won Best Print, Direct Mail and Display Campaign in the 2022 Aspect Awards competition.

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