Easy Eat AI raises $ 5 million to help Southeast Asian restaurants digitize their operations – TechCrunch – Bestgamingpro



Easy to eat AI, a Singapore-based start-up that wants to “reshape food outlets into know-how businesses,” launched today and has raised $ 5 million in funding. Straightforward Eat AI presents a functional system for foodservice places that allows them to digitize all elements of their business, from inventory orders and buyers to procurement, and perform AI-powered information analytics for improve income.

Many food and beverage companies have started digitizing orders and funds so they can provide deliveries throughout the COVID-19 pandemic. While Straightforward Eat AI allows restaurants to combine with third-party meal ordering apps, it also has its own personal provisioning infrastructure, as well as on-demand passengers, which costs just 4% per order, up from $ 20. at 30% than many of the larger meal supply platforms cost.

Founded in 2019 by Mohd Wassem, Rhythm Gupta and Abdul Khalid, Straightforward Eat AI currently has operations in Malaysia and plans to expand to various markets in Southeast Asia. Funding included participation from Aroa Ventures, the domestic workplace of OYO founder Ritesh Agarwal; Domestic Workplace Reddy Futures; Prophetic enterprises; Maninder Gulati, International Technical Director of OYO; Cem Garih, Managing Partner of Alarko Ventures; and the founder and managing partner of Esas Ventures, Fethi Sabancı Kamışlı.

Wassem told TechCrunch that Straightforward Eat AI was created because Southeast Asia “is a dining paradise, everyone eats out, eating out is a tradition here,” the restoration remains one of the worst digitally. Before the pandemic, he said about 80% of restaurant businesses had just eaten in person, but taking manual orders resulted in little or no information stored about potential customers, what they want to order or at what. frequently they come back.

The Straightforward Eat AI platform helps food outlets create this digital benchmark for their prospects. A few of its buyers embody chains like Richiamo Espresso, Mr. Fish Fishhead Noodles, WTF Group and Hailam Toast. Throughout the COVID-19 lockdowns, Straightforward Eat AI has helped food outlets make deliveries and its various options, such as targeted advertising and marketing campaigns and loyalty reward apps, are also linked to feeding in person.

A restaurant menu on the Straightforward Eat AI platform

Straightforward Eat AI’s customer interface is based on QR code ordering: prospects scan the code with their smartphone and are taken to the restaurant menu online. They decide what they need and then create an account or log in by entering their cell count. Requests for funds and rewards are accessible through the platform.

The company says that after analyzing 100,000 orders at more than 50 restaurants over six months, it found that people spend about 30% more after ordering digitally compared to a server, such as when people buy a product. particular. online and find yourself adding additional items to their cart while shopping.

After a restaurant uses Straightforward Eat’s AI for around 30-45 days, they’re ready to build a database of buyers for targeted online advertising and marketing methods, sending giveaways to people who are almost certainly found to use them.

For example, a month after launching its third Mr. Fish outlet, the platform had collected information from more than 1,400 prospects. The restaurant was able to find that approximately 20% visited the restaurant more than once, and the typical period between their visits was 12 days. Based mainly on this data, he created advertising and marketing campaigns to re-attract people who had not returned for 20 days. Throughout this period, Mr. Fish also started fulfilling supply orders through Straightforward Eat AI, and at the start of the month 13.4% of his orders came from the platform, reducing his reliance on with regard to third parties. provide applications.

In an announcement regarding the funding, Keshav Reddy, Associate Director of Reddy Futures Household Workplace, said: “Staff are buyer-obsessed and understand the pain issues of the business. Their progressive software platform could disrupt the entire F&B ecosystem and the way prospects interact throughout the F&B lifecycle in the online to offline world.


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