EMEA Industry News at a Glance (December 13, 2021)

LONDON – Brands2Life announced a charitable partnership with Family Action’s HeadStart program to help 80 young people find jobs in 2022. The partnership includes career workshops and discovery days, paid work placements and training for youth from HeadStart, a youth employability and volunteer program. program that helps young people develop their skills, experience and self-confidence. Brands2Life will also provide pro bono campaign and fundraising support to HeadStart.

LONDON – Edgewell Personal Care, whose brands include Wilkinson Sword (pictured), Intuition and Hawaiian Tropic, has appointed Clarion Communications to lead the creative development and activation of its UK social media channels after a competitive pitch. In addition to generating content and creative campaign platforms for men’s skincare brand Wilkinson Sword, the agency’s mandate includes content generation and social management for women’s brand Intuition as well as a social briefing and communication. influence for the Hawaiian Tropic skin care brand.

LONDON – Professional audio and video technology company Poly has appointed B2B public relations and content agency Spark Communications to manage its UK public relations and develop content for key countries. The agency will define the company’s public relations strategy, develop integrated campaigns and execute media relations in the UK, including a product review program for media and influencers. The account was won by incumbent Wildfire PR. The main objectives are: to increase awareness of the Poly brand; position the company as a thought leader in terms of hybrid work and respect for equality; and develop stories and content that resonate with target audiences.

LONDON – Rise at Seven content research and marketing agency is expanding to New York City. The agency originally planned to open its first US office in Chicago, but changed its plans. The head of digital public relations in the United States, Domenica D’Ottavio, is currently in New York and the agency is recruiting for senior positions, including that of client partner and senior associate. CEO and co-founder Carrie Rose will open the office by April 2022.

LONDON – AMEC unveiled the winners of its 2021 Global Measurement and Evaluation Awards, including Golin, Methods + Mastery, Echo Research, Citypress, Hard Numbers, Carma, Kantar and the Singapore Ministry of Communication and Information . The full list of agencies, internal teams and winning Gold, Silver and Bronze campaigns can be found here.

DUBAI – PRCA MENA has announced the winners of its digital awards for 2021, including Weber Shandwick MENAT – which won three awards – W7, Seven Media, ASDA’A BCW, Cicero and Bernay and the UAE Government Media Office, which won two trophies. The awards were sponsored by 3Gem.

BUCHAREST – June Communications won the Corporate Communication, Reputation Management, Brand PR and Marketing Research dossier for car finance company Mogo Romania. The company is a member of the Eleving Group, a financial technology company with more than 350,000 customers in Europe, Asia and Africa. Mogo has offices in Bucharest, Timișoara and Ploiești and aims to expand nationwide next year, including in small towns and rural areas. The company is also developing new financing products including a new used car purchasing process.

LEEDS, United Kingdom – Public relations, social and activation agency Hatch has launched a new placement program, called ‘Fledglings’, to improve its work experience offering. The new program will give students and interns work experience a first-hand understanding of the agency and the industry, including traditional and digital public relations, social media, content creation, strategy and planning. activation. In January, the agency will recruit a paid intern for a six to twelve month internship.

BRIGHTON, United Kingdom – Design industry PR specialist Red Setter has unveiled a brand redesign, developed by London-based branding studio Lantern, featuring a new logo and visual identity.


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