Global Digital Marketing Software Market (2022 to 2030) –

Dublin, March 23, 2022 (GLOBE NEWSWIRE) — The “Digital Marketing Software Market Size, Share and Trends Analysis Report by Solution (CRM Software, Marketing Automation, Social Media), by Service , by deployment, by enterprise size, by end-use, by region and segment forecast, 2022-2030″ report has been added to from ResearchAndMarkets.com offer.

The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.1% from 2022 to 2030. The market is continuously evolving with technological advancements and changing business needs. holders from various end-use industries and industry verticals, especially small and medium-sized businesses. Also, the relentless transition from desktop computers to smartphones, as the rapid increase in the number of smartphone users would expose more individuals to online advertisements, is expected to drive the growth of the market.

The market has continuously evolved with technological advancements and the changing needs of incumbents across various end-use industries and industry verticals, especially small and medium-sized businesses. Several vendors are entering into strategic partnerships with end users and helping them to boost their digital marketing activities. For example, in February 2021, International Business Machines Corporation partnered with Palantir.

The partnership will include IBM’s hybrid cloud data platform designed to make hybrid cloud and AI environments more accessible to organizations. The partnership will support the implementation of AI-infused applications with IBM Watson and help customers access, analyze and act on huge volumes of data.

The growing trend towards remote working and collaborative approaches has shifted the focus of marketing campaigns to social media, search engines and media websites. They are taking advantage of the growing demand for streaming services such as Amazon Prime, Netflix and Hulu. In Italy, the number of first installs of Netflix increased by more than 57% in March 2020. The significant advantage of digital marketing is that it is measurable. Digital marketing software allows marketers to get a clear picture of their return on investment (ROI), spend, and activities that are generating the most quality leads and costs incurred.

Highlights of the Digital Marketing Software Market Report

  • Adoption of marketing automation software is expected to gain momentum over the forecast period. It is widely used by marketing departments to effectively market their products across multiple online channels, such as websites, emails, and social media, and to automate repetitive tasks.
  • The managed services segment is expected to register the highest CAGR during the forecast period. The growing need for cloud-based managed services and growing reliance of organizations on IT assets to enhance their business productivity are the major factors contributing to the growth of the managed services segment.
  • The cloud segment is expected to register significant growth over the forecast period as it helps companies improve their cost structures and establish a control center to monitor, organize and coordinate various components of their marketing campaign digital.
  • The SME segment is expected to register the highest CAGR during the forecast period owing to the increasing role of government authorities in providing capital to small and medium enterprises to embrace digitalization and is expected to propel the growth of the segment .
  • The Asia-Pacific region is expected to register the highest CAGR during the forecast period, owing to the growing popularity of social media and growing preference for e-commerce and mobile commerce, especially in emerging economies such than India, Indonesia and Thailand.

Main topics covered:

Chapter 1 Methodology and Scope

Chapter 2 Executive Summary

Chapter 3 Digital Marketing Software Industry Outlook
3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 Value chain analysis
3.4 Digital Marketing Software Market-Market Dynamics
3.4.1 Market Driver Analysis
3.4.1.1 Growing Internet Penetration Rate and Continued Digitization
3.4.1.2 Growing popularity of social media and e-commerce platforms
3.4.1.3 Increase in smartphone penetration rate
3.4.2 Market Challenges Analysis
3.4.2.1 Inability to use the full potential of digital marketing software due to lack of understanding
3.4.2.1 Adoption and integration of the latest technologies
3.4.3 Analysis of market opportunities
3.4.3.1 Regulatory measures, proliferation of new data sources and attribution
3.5 Mapping Penetration and Growth Prospects
3.6 Market analysis tools
3.6.1 Digital Marketing Software Market – Porter’s Five Forces Analysis
3.6.2 Digital Marketing Software Market Analysis – PESTEL
3.7 Company Ranking Analysis of Digital Marketing Software Market, 2021
3.8 Impact of COVID-19 on the Digital Marketing Software Market

Chapter 4 Digital Marketing Software Solution Outlook
4.1 Digital Marketing Software Market: By Solution Segment, Outlook and Market Share 2021 and 2030
4.2 CRM software
4.2.1 CRM Digital Marketing Software Market, 2017 – 2030
4.3 Email Marketing
4.3.1 Digital Email Marketing Software Market, 2017 – 2030
4.4 Social Media
4.4.1 Social Media Digital Marketing Software Market, 2017 – 2030
4.5 Search Marketing
4.5.1 Research Digital Marketing Software Market, 2017 – 2030
4.6 Content Management Software
4.6.1 Content Management Digital Marketing Software Market, 2017 – 2030
4.7 Marketing Automation
4.7.1 Marketing Automation Digital Marketing Software Market, 2017 – 2030
4.8 Campaign Management
4.8.1 Campaign Management Digital Marketing Software Market, 2017 – 2030
4.9 Others
4.9.1 Other Digital Marketing Software Market, 2017 – 2030

Chapter 5 Outlook of Digital Marketing Software Service
5.1 Digital Marketing Software Market: Outlook by Service Segment and Market Share 2021 and 2030
5.2 Professional services
5.2.1 Digital Marketing Professional Services Market, 2017 – 2030
5.3 Managed Services
5.3.1 Digital Marketing Managed Services Market, 2017 – 2030

Chapter 6 Digital Marketing Software Deployment Outlook
6.1 Digital Marketing Software Market: By Deployment Segment, Outlook and Market Share 2021 & 2030
6.2 Cloud
6.2.1 Cloud-Based Digital Marketing Software Market, 2017 – 2030
6.3 On-site
6.3.1 On-Premises Digital Marketing Software Market, 2017 – 2030

Chapter 7 Digital Marketing Software Business Size Prospects
7.1 Digital Marketing Software Market: By Enterprise Size Segment, Outlook and Market Share 2021 & 2030
7.2 Large companies
7.2.1 Large Enterprise Digital Marketing Software Market, 2017 – 2030
7.3 Small and medium-sized enterprises (SMEs)
7.3.1 SMB Digital Marketing Software Market, 2017 – 2030

Chapter 8 Prospects for End Use of Digital Marketing Software
8.1 Digital Marketing Software Market: Outlook and Market Share by End-Use Segment 2021 and 2030
8.2 Automotive
8.2.1 Automotive Digital Marketing Software Market, 2017 – 2030
8.3 BFSI
8.3.1 Digital Marketing Software Market in BFSI, 2017 – 2030
8.4 Education
8.4.1 Digital Marketing Software in Education Market, 2017 – 2030
8.5 Government
8.5.1 Digital Marketing Software in Government Market, 2017 – 2030
8.6 Healthcare
8.6.1 Digital Healthcare Marketing Software Market, 2017 – 2030
8.7 Manufacturing
8.7.1 Digital Marketing Software Market in Manufacturing, 2017 – 2030
8.8 Media and entertainment
8.8.1 Digital Marketing Software in Media and Entertainment Market, 2017 – 2030
8.9 Others
8.9.1 Digital Marketing Software Market in Other End Uses, 2017 – 2030

Chapter 9 Digital Marketing Software Regional Outlook

Chapter 10 Competitive Analysis
10.1 Recent Developments and Impact Analysis, by Major Market Players
10.2 Business Categorization/Competition
10.3 Vendor Landscape
10.3.1 Key Company Ranking Analysis, 2021

Chapter 11 Competitive Landscape
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial performance
11.1.3 Product Benchmarking
11.1.4 Strategic Initiatives
11.2 Hewlett Packard Enterprise Company
11.2.1 Company Overview
11.2.2 Product Benchmarking
11.2.3 Strategic initiatives
11.3 Hubspot, Inc.
11.3.1 Company Overview
11.3.2 Product Benchmarking
11.3.3 Strategic initiatives
11.4 International Commercial Machinery Society
11.4.1 Company Overview
11.4.2 Financial performance
11.4.3 Product Benchmarking
11.4.4 Strategic Initiatives
11.5 Marketo, Inc.
11.5.1 Company Overview
11.5.2 Financial performance
11.5.3 Product Benchmarking
11.5.4 Strategic Initiatives
11.6 Microsoft Corporation
11.6.1 Company Overview
11.6.2 Financial performance
11.6.3 Product Benchmarking
11.6.4 Strategic Initiatives
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial performance
11.7.3 Product Benchmarking
11.7.4 Strategic Initiatives
11.8 Salesforce.com, Inc.
11.8.1 Company Overview
11.8.2 Financial performance
11.8.3 Product Benchmarking
11.8.4 Strategic Initiatives
11.9 SAP OS
11.9.1 Company Overview
11.9.2 Financial performance
11.9.3 Product Benchmarking
11.9.4 Strategic Initiatives
11.10 SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 Financial performance
11.10.3 Product Benchmarking
11.10.4 Strategic Initiatives
11.11 List of other market players

For more information about this report visit https://www.researchandmarkets.com/r/1i4iss


        

Comments are closed.