How Lawyers and Law Firms Can Promote Their Social Media Successes More Effectively | Stefanie Marrone Consulting

There’s nothing wrong with wanting to share your good news… but it’s how you say it that makes a huge difference

If you want to increase likes and engagement on your social media posts, get them more about your audience and less about you, especially when promoting successes like awards and major wins.

In other words: be sure to provide value and educate others and show rather than tell in your posts, regardless of the topic (but especially in self-congratulatory content).

And most importantly, don’t brag.

If you want to post content about your accomplishments and successes, change the way you frame it by putting your customer/audience at the center. It just takes a little time and effort to create these messages in a more customer-centric way.

here is an example

Instead of writing an award post like this, “We are thrilled/I am honored and honored to be ranked Brand 1 in New York Real Estate for the fifth consecutive year by Chambers…”

Try that: “It takes a whole village – collaboration, organization and teamwork are key, especially when working remotely on many of the biggest commercial real estate transactions shaping the New York skyline. Our team made exactly that in 2021…” then go into detail and mention the honor at the end or just in the picture.

Or: “The commercial real estate market in New York has shown no signs of slowing down. Our attorneys have helped clients reshape the Big Apple skyline on several major transactions in 2021, including…” and then mentions the honor at the end.

What would you say: “Ever since I was a kid, I’ve always been fascinated by the skyscrapers of New York, but it wasn’t until I went to law school that I realized I could combine my love for ‘real estate with the law. Fast forward 20 years later and lots of hard work and late nights, I can’t believe I’m in the company of such great lawyers that I once admired…”

Or: “When I joined Firm X in 2001 as a first-year associate, I never imagined that I would have the opportunity to work on transactions that literally shape the New York skyline, but with the advice of my mentors (identify them using the @ sign) and the herculean efforts of the team that worked alongside me on Client X work over the years, it happened.

Do you see how to return information around discuss that you did Where who are you instead of starting with honor itself makes you look less boastful and illustrates your leading position in the market without having to say it or make it the focus?

It takes a little more effort and creativity to find that story, challenge, or interesting fact about honor, but it’s worth the effort. And you will stand out from the sea of ​​similarity in your industry.

There is nothing wrong with wanting to share your good news and promote your successes and victories – but it’s the way you say it that makes a huge difference if it resonates with others or makes you feel like you’re patting yourself on the back too hard.

You can still promote and congratulate yourself, your business and your good news on social media – it’s just about reframing it and telling stories. So, to recap:

  • Make your messages about your customers/target audience NOT you.
  • Consider showing rather than telling.
  • Always put your customers/audience first.
  • Ask yourself why should they care to read the message? What’s in it for them?
  • Write it with your audience as the goal and give it value.

What do you think of this trick and will you try it?


Stefanie Marrone advises law firms of all sizes, professional services firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to increase revenue, retain clients current ones and achieve greater brand recognition. She also holds the position of marketing director/outsourced marketing department for small and medium-sized law firms.

During her 20+ year career in legal marketing, she has worked in and with a wide range of large, mid-sized and small law firms, which has given her valuable industry perspective. legal. Login to LinkedIn, Twitter, Youtube, instagram, subscribe to his mailing list and follow his latest writings on JD Supra.

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