Japan seeks to revitalize its region through digital tourism

Politics

Tokyo, Dec.26 (Jiji Press) – The Japan Tourism Agency is conducting trials at five sites across the country to promote local revitalization with new tourism services using digital technologies.

In some of the experiments, a quick response code, or QR, and facial recognition system are used to encourage people visiting large-scale event venues and other facilities to also visit nearby areas and spend more. in goods and services.

The Kashima Antlers, a team from the J1 Premier Division of the Japanese Professional Football League, or J.League, have attracted an average of some 20,000 spectators for their matches, which were held at their stadium in Kashima City, South Korea. Ibaraki prefecture, eastern Japan, in 2019. But this had little effect in boosting the local economy, as many spectators tended to return home soon after games without visiting nearby facilities.

In a three-day test last month during Antlers matches, people were allowed to get points by scanning a QR code at some 40 locations near the stadium, including restaurants, souvenirs and “michi no eki” rest areas, using their smartphones and redeeming points for Antlers products, such as jerseys and towels. The QR code has been scanned over 3,000 times, far more than the target of 2,000 times.

“Usually I only visit a restaurant after a game, but I went to a michi no eki and two other places” during the testing period, said a 56-year-old Antlers fan.

[Copyright The Jiji Press, Ltd.]

Jiji Press


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