Matter appoints Digitas India as digital agency
Matter, a vertically integrated product technology start-up based in Ahmedabad, has appointed Digitas India as the agency for its digital communications mandate following a multi-agency, multi-phase pitch process.
Digitas will manage Matter’s digital marketing mandate, the scope of which will encompass communications, media, customer experience and digital assets, as well as community engagement in its mobility and energy verticals.
Commenting on the association with Digitas India, Arun Pratap Singh, COO and co-founder of Matter said, “At Matter, we are embarking on a journey to revolutionize electric mobility and energy storage space. Our innovative offerings will be represented by highly creative digital marketing and we are pleased to have partnered with Digitas as they follow the philosophy of thinking new and leveraging creative nuances to deliver highly compelling digital innovations, we are delighted to start this journey with Digitas India by connecting with our customers in creative ways and helping them transition to clean energy. »
Welcoming Matter into its fold, Sonia Khurana, COO, Digitas India said, “It is our privilege to partner with Matter and introduce the brand and product to the market. It’s exciting to be a partner of the brand from the very incubation phase of the product. Our goal will be to stay true to our Connected Marketing ethos and use the right mix of creativity, technology and insight-driven media to drive brand love and adoption.
Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)
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