New Woodstock chamber president seeks to grow membership – Shaw Local

The Woodstock Area Chamber of Commerce and Industry has a new leader, hiring someone with a background in marketing to fill the role of president.

Brad Ball, who took over as president on March 7, said he plans to continue to grow the organization’s membership base and help bring shadow industries out of the COVID-19 pandemic. 19.

He said he thinks the organization is strong in its current form and can grow its membership base, currently in the 200s, to 400 members in the next two years.

To that end, the goal will also be to remain flexible in the services the chamber can offer to the wider business community, Ball said.

“Woodstock is a growing town,” he said. “There are a lot of great things that continue to happen in Woodstock, and one thing the Chamber will need to do is be able to remain flexible, so that we can be proactive in how we can best meet the needs of our members. »

Several industries, such as retail and restaurants, also continue to pick up the pieces as they emerge from the COVID-19 pandemic. Ball said communicating with these companies to understand their needs will be crucial. He also wants to meet the new members to understand why they chose Woodstock.

“It’s about picking up the phone, knocking on doors, getting to know those needs,” he said.

Ball was named after the chair position was vacated by Danielle Gulli, who took on the role of executive director of business development for the town of Woodstock.

President of the Woodstock Chamber of Commerce and President of Real Woodstock Inc, Danielle Gulli, speaks on the podium inside the Woodstock Opera House as she announces the city's position among the top ten finalists of a $3 million grant from T-Mobile on Thursday, July 15, 2021, in Woodstock.

House Speaker Darrin Flynn in a March statement said Ball’s previous experience prepared him for his new role.

“Brad’s previous roles in marketing, event management and chamber management make him an excellent candidate to achieve our goals of high service to our business community,” he said in a statement. communicated.

Ball served as executive director of the Cary-Grove Area Chamber of Commerce and associate director of the Northcenter Chamber of Commerce in Chicago, as well as for various marketing ventures, according to the release.

This includes serving as vice president of Big Buzz Idea Group, which provides management services to nonprofit organizations. He has also worked as a marketing services manager for the National Alliance on Mental Illness Illinois and as a social media manager for the National Association of Women Business Owners.

One thing Ball said surprised him about the House was its relationship with the town of Woodstock. He said that many chambers may not have great working relationships with their municipalities. He said the city and his chamber are in tune with supporting the business community.

Woodstock Mayor Michael Turner told the Northwest Herald he thought Ball would make a great addition to the chamber, calling him “great for the leadership role.”

“His knowledge and experience with Woodstock will help him get up to speed very quickly,” Turner said. “I think he will do a great job.”

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