Omnichannel Retail Indonesia Marketing Director Joins Wavemaker

Wavemaker Indonesia has appointed Alban Dudek as an eCommerce partner. Dudek (pictured) will report to Amir Suherlan, MD of Wavemaker Indonesia. He will be responsible for leading e-commerce services for all Wavemaker Indonesia clients, from brand awareness to cross-channel conversion, advancing the team to improve their e-commerce expertise and focusing on the growth area of ​​customer performance.

Prior to joining Wavemaker, Dudek worked for apparel and fashion brand Omnichannel Retail Indonesia as a digital and marketing director operating under the strategic leader in e-commerce development and digital marketing. Omnichannel Retail Indonesia is the company behind the Sistersel platform as well as the Indonesian brands Sophie Martin and Brunbrun Paris. Having worked in creative design for four years in Europe, Wavemaker said Dudek’s experiences in multiple markets will positively drive businesses to be more competitive and profitable.

Dudek said the digital transformation and expansion of marketplaces, especially in Indonesia, has enabled the growth of multiple inspired brands and sellers who have seized this opportunity to grow rapidly, sometimes with a short-term view.

“The establishment of larger and well-established brands is now challenged by the growth of this new market. More than ever, agencies and marketers are now empowered to support this transformation while respecting the values ​​of the brand. “Accompanying this growth requires leadership and strong actions. And it requires creativity, constant interest in the product and eyes wide open to new technological emergencies,” he added.

Suherlan said, “We are continuously developing the agency’s capability to offer a full-service commerce solution for brands and retailers. He is a fast growing pillar within Wavemaker Indonesia. Dudek has the eagerness and a clear vision of how to build other business services not only on digital marketing but also an end-to-end solution including business strategy consultation and creative asset development.

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