Pet Medical Insurer Trupanion Announces 2 Marketing Hires
Press release: Trupanion
Trupanion, a leader in pet medical insurance, recently announced that it has hired Tom Vaughan to lead its marketing and conversion efforts.
In his role as Senior Vice President, Conversion Marketing, Vaughan will oversee all aspects of acquisition, retention and brand communications and campaigns for Trupanion. By driving conversion efforts, this role will be key to increasing the number of pets insured by Trupanion while helping more pet parents budget for and care for their pets.
An experienced senior executive in the animal health industry, Vaughan joins Trupanion from the UK branch of Sweden’s Agria Pet Insurance LTD, the first and oldest brand in pet insurance. At Agria, Vaughan was responsible for marketing for the UK market, one of the most sophisticated and deep-seated pet insurance markets globally.
Vaughan officially begins her role in Trupanion on June 10.
“We are very happy to have Tom on board,” said Margi Tooth, president of Trupanion. “With decades of experience growing members in the UK, Tom brings a wealth of knowledge and expertise that will be invaluable as he leads our efforts to help more pet owners choose Trupanion as their supplier. insurance for their pet. I am confident that Tom will help bring our products to life through innovative and customized techniques to meet the needs of Trupanion’s products and initiatives.
“I am thrilled to join such a mission-driven company that is passionate about companion animals and the member experience,” Vaughan said. “As I have spent my career in the marketing transformation industry, I am thrilled to work with a world-class team to underscore Trupanion’s position as a leader in companion animal health and to support its growth at worldwide.”
Vaughan studied business at the University of Northampton before completing a postgraduate degree at the Institute of Direct and Digital Marketing. He proudly includes his 3-year-old Cockapoo, Teddy, among his family members and best friends.
As well as bringing in Vaughan from Agria UK, Trupanion today also announced the hiring of Suzanne Cheadle as eCommerce Director.
Cheadle comes to Trupanion with an extensive background in pet medical insurance, including his recent experience with Petplan UK, leading its digital acquisition and on-site experience. As Director of E-Commerce, Cheadle will lead the execution of web strategy and drive conversion initiatives across the company’s website and associated web assets. In this role, Cheadle will drive the enhancement of Trupanion’s online platforms, driving breakthroughs in support of Trupanion’s high growth goals.
Cheadle is a proud parent of Turing, a one-year-old Bernese mountain dog.