Peter Piper Pizza launches a take-out-only concept – Petter Piper Express
Pizza Peter Piperthe “food, family and fun” freshly baked pizza restaurant, will showcase its new off-site concept only in Phoenix with the opening of the first of three Peter Piper Express locations on March 1, at 2322 E. Thomas Road, Suite 10
The brand extension comes after Peter Piper saw off-site sales soar in 2021 with strong demand for its pizzas and home-cooked meals. The brand reports that offsite sales now account for more than 40% of sales at its company-owned full-service locations, with some locations seeing even more. The company expects its Express locations to be 15% the size of a traditional Peter Piper restaurant, resulting in lower operating costs.
Each Peter Piper Express will serve a full menu with its pizzas made from daily fresh dough, salads, appetizers, desserts and bottled drinks. The highlight of each location is a full-size kitchen equipped with a custom Roto-Flex® pizza oven capable of baking over 200 delicious pizzas per hour.
“The strong demand for our signature pizzas and quality menus makes the Peter Piper Express concept an excellent growth driver for the brand and a natural complement to our popular full-service offering,” said David McKillips, President and Chief management of CEC Entertainment LLC. “Based on the success of these new units, we believe the concept will be attractive to our current and potential franchisees and will allow for greater brand penetration in existing and new markets at a significantly lower investment with a very high rate of return. attractive.”
The new Express concept is part of Peter Piper Pizza’s broader initiative to meet changing consumer demands on multiple fronts. The company recently began updating its arcades with the launch of funpass, which allows customers to purchase and reload cards directly from a kiosk to play new and classic games in the arcade area. “Game On” by Peter Piper. The new system eliminates the need for game tokens and paper tickets and has increased total arcade play time by 23%. Rollout to all sites is expected to be complete by the end of 2022.
The company has also improved its website to make online ordering and birthday party reservations easier. For more information, visit www.peterpiperpizza.com.
About Peter Piper LLC
Peter Piper LLC, a wholly owned subsidiary of CEC Entertainment LLC, was founded in Phoenix in 1973. Peter Piper Pizza offers dining, entertainment, and takeout with a neighborhood pizzeria vibe and “fresh pizza, pizza” culture. happy families” at its more than 120 locations in the United States and Mexico. Peter Piper Pizza prides itself on delivering pizza dough made from scratch every day and providing the highest quality food and fun that reconnects family and friends. With the latest technology and games, ever-popular all-you-can-eat weekday lunch buffets, and adult beer, Peter Piper Pizza appeals to parents and kids alike. Peter Piper Pizza supports children’s education by donating more than $500,000 annually to schools, hospitals and non-profit organizations that focus on the education and development of children. For more information, visit peterpiperpizza.com.