Quality by Design (QbD) acquires marketing and communications agency “Monkeys not Donkeys” to strengthen its services in the life sciences industry
Quality by Design (QbD), a private Belgian company providing quality solutions to companies in the life sciences and healthcare sectors, today announced the acquisition of ‘Monkeys not Donkeys’ (MnD), an agency fast-growing company providing advice and support in communications services to life sciences companies. Founder Kristoff Baeten will stay on to grow the agency and its reach under the wings of QbD.
The acquisition builds on the go-to-market strategy offered by QbD’s joint venture with Inovigate, “Health to Market” (H2M), to include communications and digital marketing expertise. MnD will continue to offer tailor-made communication support, from strategy to content creation, including supporting life sciences companies in their outreach. Together, H2M and MnD will form the go-to-market, marketing & communication division of QbD.
Bart Van Acker, Founder and CEO of QbD, said: “Adding ‘Monkeys not Donkeys’ to our family brings us one step closer to fulfilling our mission to help life science companies throughout of the product life cycle by adding support for the often underestimated but critically important elements of marketing and communications strategy. “Monkeys not Donkeys” are the ideal partners in this respect, with their unique combination of scientific knowledge, creative inspiration and experience in creating strategy, as well as their proven process for building brand awareness and generating of leads.