Resolution Digital wins Wizards of the Coast account

Wizards of The Coast has appointed Resolution Digital as its digital, planning and purchasing agency with an integrated interstate client team, following a competitive procurement process.

With this victory, Resolution Digital will play a pivotal role in managing Wizards of the Coast’s digital strategy, planning, activations and metrics to help drive the growth of their brands in Australia and New Zealand.

This scope will cover both Dungeons & Dragons and Magic: The Gathering, with the aim of connecting with their passionate player base and finding new avenues for new audiences to experience these brands.

Kyle Le Geyt, Digital Marketing Manager (APAC Lead) of Wizards of the Coast: “The decision was unanimous among the team who were all impressed with the results of Resolution Digital’s pitch, how well it was suited to the company and the great energy between the teams.

“The Resolution Digital team really spoke about the strengths of our collective agency efforts. The passion of everyone involved has been evident, we are really looking forward to working together.”

Jack Elkins, Head of Resolution – Queensland: “We are all excited to be working with Wizards of the Coast on their amazing Dungeons & Dragons and Magic: The Gathering brands.

“So many people around the world, and within our agency, have grown up with these games and we feel privileged to have the opportunity to support them in their ambitious projects in Australia and New Zealand through the application of Resolution Digital’s unique methodology for digital marketing. “

Resolution Digital’s client portfolio includes BINGO, Kimberly Clark, MECCA, RM Williams, Precision Group and NTI.

Do you have something to say about this? Share your perspective in the comments section below. Or if you have any news or information, drop us a line at [email protected]

Subscribe to the AdNews newsletter, like us on Facebook or follow us on Twitter to smash stories and campaigns throughout the day.



Source link

Comments are closed.