RICK ASTLEY AND THE FRITO-LAY® TEAM TO REVERSE TRADITIONAL NEW YEAR’S RESOLUTIONS WITH NEW YEAR, NEW YOU CAMPAIGN | Texas

PLANO, Texas, January 4, 2022 / PRNewswire / – British Musical Sensation Rick astley returns for a second year in Frito-Lay’s “New Year, New You” campaign. The 360-degree program highlights Astley’s hit song “Never Gonna Give You Up” as a reminder that while traditional New Year’s resolutions often focus on giving up, consumers can seize the moment to lean on what they like, especially when it comes to their favorite snacks. The 2022 “New Year, New You” campaign builds on the popular Astley spot which debuted in december 2020, this time with a new contest component and a duet chance with Astley on TikTok.

The “New Year, New You” campaign began on Christmas Day when a digital advertising featuring some of Frito-Lay’s favorite smartest snack choices including SunChips® Harvest Cheddar, Smartfood® White Cheddar Popcorn, SIMPLY Cheetos® Puffs White Cheddar and BAKED Lay’s®, has started streaming on Facebook , Instagram, YouTube, and Amazon, with audio on Spotify. Written to the tune of Astley’s “Never Gonna Give You Up,” the ad draws viewers with an upbeat message that moves away from the age-old New Year’s resolutions of sacrifice and compromise and focuses on embracing the things we like instead.

“Inspiring joy is at the heart of what Frito-Lay does, and in 2022 we are turning the script on New Year’s Resolutions by encouraging people to approach the year ahead with a positive frame of mind and to focus on not give up the things they like, “said Ciara Dilley, Frito-Lay vice president of marketing. “We are delighted to have Rick back as part of our ‘New Years, New You’ campaign which was created to help celebrate everyday things and find a little more balance in our lives.”

“No one should start a new year with a list of things they give up, so I partnered up with Frito-Lay again to continue to encourage people to do Following of what they like, ”Astley said. “The goal of the Frito-Lay ‘New Year, New You’ campaign is that we can still enjoy the things we love while making choices that we feel good about. It’s not just about snacking, either. It is an idea that can resonate in all areas of our life. “

Frito-Lay amplifies its “New Year, New You” message beyond the digital spot in which Astley appears with two opportunities for consumers to get involved. Fans can visit www.NeverGonnaGiveItUp.com through February 27 share what they “never give up” over the New Year for a chance to win a $ 1,000 prize money and see the official contest rules. Frito-Lay will select 18 individual winners, two of whom will be announced weekly throughout the duration of the competition, based on written and video submissions that project positivity, authenticity and levity on why this “something thing “is so important to them for a total price amount of $ 18,000.

On TikTok, consumers can duo “Never Gonna Give You Up” alongside Astley while sharing their non-resolution “Never Gonna Give It Up”. The duo are reviewable via Astley’s TikTok (@rickastleyofficial) and will be live in their stream via February 17e.

For more information on Frito-Lay and the “New Year, New You” campaign, you can follow Frito-Lay on Twitter, Instagram, TIC Tac and Facebook or visit www.fritolay.com.

On Frito-Lay North America

Frito-Lay North America is the $ 18 billion the convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), headquartered at Purchase, New York Frito-Lay snacks include Lay’s and Ruffles, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates more than 30 manufacturing plants across the United States and Canada, more than 200 distribution centers and serves 315,000 retail customers per week through its direct-to-store delivery model. Learn more about Frito-Lay on the company’s website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About PepsiCo

PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion of net sales in 2020, thanks to a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $ 1 billion each in estimated annual retail sales.

Leading PepsiCo is our vision to be the world leader in convenient foods and beverages by winning with purpose. “Winning with Purpose” reflects our ambition to win sustainably in the market and to integrate the goal into all aspects of our business strategy and our brands. For more information visit www.pepsico.com.

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THE SOURCE Frito-Lay North America

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