raises $7M Series A to ensure digital marketing addressability and GDPR compliance in a cookie-free future

“We wanted investors who could really add value to our business; teams who understand both the obvious need for a future-proof identity graph as well as the technical complexity that goes on behind the scenes. with big data and AI,” said co-founder and CEO Carsten Frien. “We are aiming to expand beyond adtech, into e-commerce, cybersecurity and other markets where our identity graph can add significant value in a cookie-free future while maintaining privacy compliance in a constantly changing regulatory environment. DNX, OCA and AperiamVentures complement our ambitions perfectly.”

“ has demonstrated, through innovative technology and rapid growth, the urgent need for a GDPR-first approach to identity brokerage in a cookieless third-party future. Brands face the challenge of personalizing services and compete faster for new customers in a digital marketplace. offers the answer when access routes to credentials narrow, while preserving opt-in requirements and adhering to regulations. We are very excited about the future of and look forward to helping them win the universal identification game – in a good way,” said Mitch Kitamuramanaging partner at DNX Ventures.

“ has seen impressive growth – tripling ARR between 2020 and 2021 – and we believe they are poised for another year of strong growth. Given our company’s focus on digital transformation of the marketing, we believe that technology solutions like are critical for brands looking to effectively reach users on all devices in a privacy-driven future,” said AperamVentures General Partner and Founder of MediaMath. Joe Zawadzki.

“ has incredible scale, covering 80% of the online audience in major European markets while growing rapidly in North America and around the world. Expansion plans include LATAM, Japan, and other geographies. In an environment where reaching a highly relevant digital audience is harder than ever, delivers budget efficiency and brand credibility by expanding audiences while remaining TCF compliant. They are really disrupting the category,” said Tamim Abdul Majidgeneral partner at OCA Ventures. will use the funding to expand its business and technology teams, fuel growth in new segments and geographies, and accelerate the distance between its product and competitors.

About is an award-winning identity resolution provider and the only independent probabilistic player in the world. products are used by leading brand and performance advertisers, global media agencies, publishers, advertising networks, affiliate networks, DSPs, DMPs and data integration organizations. was founded in Berlin, Germany which is governed by the strictest data privacy legislation on the planet. has received the e-privacy seal for privacy since its inception in 2015 and is a proponent of privacy by design. is a member of key industry bodies like IAB and BVDW and only processes consented data in its products. Visit to learn more.

Contact: Jennifer SchiffmanMarketing Director
Phone: +1.410.294.0205
E-mail: [email protected]

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