Sinclair Announces Expansion of Digital Leadership Team

BALTIMORE–(BUSINESS WIRE)–Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced an expansion of the company’s digital leadership team with the creation of two new positions. Richard Cooke was named vice president, audio programming and Lou Ferrara was elevated to vice president, data and consumer strategy. Both positions will report to Kevin Cotlove, EVP and Chief Digital Officer.

“Lou and Richard bring a wealth of experience in content development and user engagement to the business, and we are delighted to have them in new roles supporting Sinclair’s continued focus on digital audience and growth. revenue,” Cotlove said. “Their work will be a key part of expanding consented first-party data into our digital ecosystem and delivering new kinds of storytelling to our users.”

As vice president of audio programming for Sinclair, Cooke will focus on growing the company’s news and sports businesses in podcasts, audio device platforms and other areas of the audio distribution. Cooke joins Sinclair from podcast studio Cadence13, where he was vice president of programming and development. At Cadence13, he oversaw the launch and growth of dozens of podcasts across a variety of content categories, winning multiple Streamy and Webby awards. He developed the lineup alongside a large group of talent, including Tom Brady, Doc Rivers, CJ McCollum, David Spade and Emma Chamberlain. Prior to his time at Cadence13, Cooke started the podcast division at FOX Sports, managing podcast production, sales and growth strategies for the company. He also worked as a producer at ESPN across radio, television and digital. Cooke holds a Bachelor of Arts in Mass Communications and Media Studies from the University of Connecticut.

“I couldn’t be more excited to join the Sinclair family to help guide our audio strategy. Sinclair has a long history of delivering premium content across a variety of verticals. I look forward to using audio and podcasting, one of the fastest growing content mediums, to continue to expand our offerings to our audience,” Cooke said.

As Vice President, Consumer Data and Strategy, Ferrara will now oversee the company’s consumer data platforms, enabling new personalized services for Sinclair’s digital audience and fueling marketing and sales capabilities. stretches. Ferrara, who joined Sinclair in 2018, previously managed Sinclair’s email and newsletter business and operations. Prior to his tenure at Sinclair, he served as chief content officer at, during the brand’s turnaround and subsequent sale to digital marketing firm Red Ventures. He also spent ten years at The Associated Press, where as vice president he oversaw a wide range of digital transformation and content areas of the news agency. Ferrara holds a Bachelor of Science in Journalism from the University of Maryland.

“I’m excited to take on this role as data becomes more critical to businesses and consumers,” Ferrara said. “Sinclair is always innovating in media and I look forward to doing so with consented consumer data across the company.”

About Sinclair Broadcast Group, Inc.

Sinclair Broadcast Group, Inc. is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets; owns several national networks, including Tennis Channel and Stadium; has TV stations affiliated with all major broadcast networks owns and/or operates 21 regional sports network brands. Sinclair’s content is distributed through multiple platforms, including live multi-channel video program distributors and digital and streaming platforms NewsON and STIRR. The Company regularly uses its website as a key source of information about the Company, which can be accessed at

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