Thematic analysis of wearable technologies – Creation of digital categories and ecosystems

Policy2050 report cover

a set of portable and connected devices analyzed in the Policy2050 report

a set of portable and connected devices analyzed in the Policy2050 report

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Politics Logo2050

New report deconstructs business concepts of categorizing and digital ecosystems as applied to wearable technologies.

Innovative companies and forward-thinking investors will wonder how flexible displays, smart textiles and bioproduction could lead to the creation of new wearable technological form factors.

– David Pring-Mill, Founder and Chief Analyst,

SAN FRANCISCO, CALIFORNIA, USA, December 10, 2021 / – The “Category Creation and Digital Ecosystems in Wearable Technology” report has been published on

This approximately 25,000 word report provides thematic analysis of the claims and activities of wearable technology companies. It deconstructs business concepts of creating categories and digital ecosystems, providing a framework that informs business innovation and investments in new areas.

The launch of Apple’s streaming service and the recently declared hub by Facebook, now a subsidiary of Meta Platforms, have heightened the importance of an up-to-date, forward-thinking understanding of the digital worlds supported by hardware. In addition, the pandemic has made health and wellness support tools more relevant.

The creation of categories is not always well understood. By definition, it is something new and mysterious.

A lot of “category creation” acts really happen by focusing on the underserved needs of people in a particular market.

While innovations these days are often attributed to automating or bypassing ingrained complexities, this can be misleading. Categories can be experienced this way, but sometimes the complexity is simply erased from the consumer’s visual (or experiential) field. For example, new healthcare innovations typically require legally complicated, data-centric, behind-the-scenes infrastructure and APIs.

As wearable technologies continue to develop and partnerships or acquisitions are used to overlay proprietary hardware, software or connectivity, we will see more and more functionality layered on top of the unique value proposition of portable devices.

Some wearable tech startups can move from consumer electronics to business, and vice versa. The overall growth of the market could be accelerated by this diversified positioning and the corresponding investments.

“Innovative companies and forward-thinking investors will wonder how flexible displays, smart textiles and biofabrication could lead to the creation of new wearable technology form factors,” said David Pring-Mill, founder and chief analyst at Policy2050.

What kind of wearable will become the next iPhone? What startup could unexpectedly become Apple’s equivalent?

Any credible analogy between wearable devices and smartphones is likely to attract attention, given the societal impact of smartphones and the 1.43 billion shipments expected in 2022. Although the potential growth and impact is similar These devices should also be appreciated for their unique features, such as the option of more passive use.

Operating system compatibility was an early complication in the development of portable devices. Since then, the focus has shifted to larger digital ecosystems created and overseen by multinational tech companies, which involve both digital hardware and services.

“Digital ecosystems” are a way of grouping each initiative under a generic term or goal. While the architecture or oversight of a digital ecosystem is an attractive goal, a company’s market share, scale, and strategy all need to be factored into decisions about the digital ecosystem.

To achieve growth in established wearable markets and take new directions, tech companies need to bring in skilled engineers, marketers, and physicians, potentially through hybrid workplaces. They can highlight the dynamic spaces where these diverse horizons meet, where ideas and interests intersect, where new categories are created and where technologies give birth to global digital ecosystems.


• Original graphics from wearable technologies and connected devices are available for use by news media (including content marketing blogs) with appropriate attribution at

• The Politics2050 report “Creation of digital categories and ecosystems in wearable technologies” is approximately 25,000 words long. It refers to the maneuvers of Withings, Ōura, Levels, Motiv / Proxy, L’Oréal, Apple, Samsung, Facebook / Meta Platforms, Amazon and Google.

• Please visit or contact [email protected] for more information.

David Pring-Mill
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