Upstox continues partnership with Tamil Nadu Premier League 2022 as associate partner

Upstox has announced that it will continue its association with the Tamil Nadu Premier League 2022 for the second consecutive year as an associate sponsor. The Tamil Nadu Premier League will start on June 23, 2022.

Upstox recently passed the one million customer mark in India, and Tamil Nadu remains one of its largest markets. The partnership with TNPL has already helped Upstox increase financial inclusion and awareness in the state of Tamil Nadu. This year’s partnership will further strengthen Upstox’s position in the state while enabling it to expand its reach into other parts of South India.

Commenting on the partnership, Shrini Viswanath, co-founder of Upstox, said: “We are delighted to be partnering with the Tamil Nadu Premier League. We seek to strengthen our presence in Tamil Nadu, fostering long-term brand love and loyalty, while making a meaningful difference in the lives of cricket fans. We believe that our collaboration with TNPL will inspire and encourage the public to participate in the culture of equity investing.

K. Shivakumar, President of the Tamil Nadu Premier League (TNPL) hailed the association: “We are delighted to partner with Upstox for the second time as an associate partner. This partnership will further stimulate the financial aspirations of TNPL enthusiasts and encourage them to take a firm footing in their financial planning to ensure a secure future. We look forward to reaching milestones together.

Tamil Nadu Cricket Association (TNCA) Secretary RS Ramasaamy commented on the partnership, “Our association with Upstox has been successful and the TNPL has helped build momentum for the brand in Tamil Nadu. We are pleased to continue our collaboration with the brand for TNPL 2022.”

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